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Keller Fay’s research for The Guardian shows the two main parties experiencing very similar levels of WOM among the British electorate.As election day continues in the UK, Keller Fay’s research for The Guardian shows the two main parties experiencing very similar levels of WOM among the British electorate. But the WOM winners are undoubtedly the SNP.  In Scotland they have dominated political conversation. This has reinforced an already strong position in terms of voting intention – in some polls, the SNP’s lead in terms of likely vote has increased over recent weeks. READ FULL ARTICLE ...Read More

Soft Drink Brands in 2011 – 2013 “Pepsi Passes Diet Coke in Market Share,” a Shift Foreshadowed by Word of MouthEven with the help of Taylor Swift appearing in commercials, Diet Coke no longer reigns as the nation’s No. 2 soda brand. Pepsi has retaken the second slot behind Coca-Cola. Ad Age, citing a recent report by Beverage Digest, says Diet Coke lost 6.6% volume in 2014, which dropped it to third place in terms of market share. This is attributed to consumers flocking less to diet drinks and as a result changing tastes and health concerns, according to the Beverage Digest report. Among the top 10 soda brands, diet brands performed poorly in comparison to regular brands. In addition to Diet Coke’s decline, Diet Pepsi — the seventh leading soft drink brand — lost 5.2% volume, the second biggest decline after Diet Coke. Fanta saw the biggest gain, shooting ...Read More

Keller Fay Clients Include

2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay