It is the most trusted source of info for consumers. It drives sales. It is the most disruptive force in marketing. And it's too valuable to be left to chance. Let us show you how to unleash the power of word of mouth.
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
"AT&T has found word of mouth to be an important driver of our sales. Keller Fay’s TalkTrack is critical to our marketing analytics."
Greg Pharo, AT&T
Director, Market Research & Analysis
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Half of all word of mouth conversations make reference to a brand’s media or marketing. Is your marketing talk worthy?
Numbers to Know:
2013 Best Book in Marketing
"The Consumer Conversation Experts"
The latest news on the power of conversation
Millennials: Social, Yes, But Not Tethered to TechnologyEveryone’s talking these days about Millennials, or so it seems. And most of the stories about them focus on the fact that they are a highly “social” generation. For example, one report I read recently says they are “highly reliant on social media and technology”; another observes that Millennials are cashing in on their social influence, noting “for 18-33 year olds born into the digital revolution, creating and sharing content on social media is second nature.” Millennials are indeed highly social, with huge implications for brands. But, there remains confusion about where their social activity takes place and how best to activate it. As a result some marketers may be misconstruing how best to engage with them. Millennials are a communicative generation, accounting for a whopping 689 million word of ...Read More
Fall is Around the Corner and So Is FootballFall is Around the Corner and So Is Football. Keller Fay Reveals Which Teams are the Word of Mouth Winners The NFL preseason is upon us and on September 4th, the opening game between the Packers and Seahawks at CenturyLink Field starts the 2014 season. With the start of a new football season, American’s will be talking, tweeting, and posting on social media sites. Keller Fay Group is here to talk about which teams have earned the most chatter over the course of the past year, and what the trends have been. The Dallas Cowboys have been dubbed “America’s team” and whether they were winning or not, they have traditionally been the most talked about football team. That is no longer true. The Denver Broncos and the Seattle Seahawks are ...Read More