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Millennials: Social, Yes, But Not Tethered to TechnologyEveryone’s talking these days about Millennials, or so it seems. And most of the stories about them focus on the fact that they are a highly “social” generation. For example, one report I read recently says they are “highly reliant on social media and technology”; another observes that Millennials are cashing in on their social influence, noting “for 18-33 year olds born into the digital revolution, creating and sharing content on social media is second nature.” Millennials are indeed highly social, with huge implications for brands. But, there remains confusion about where their social activity takes place and how best to activate it. As a result some marketers may be misconstruing how best to engage with them. Millennials are a communicative generation, accounting for a whopping 689 million word of ...Read More

FB info Fall is Around the Corner and So Is FootballFall is Around the Corner and So Is Football. Keller Fay Reveals Which Teams are the Word of Mouth Winners The NFL preseason is upon us and on September 4th, the opening game between the Packers and Seahawks at CenturyLink Field starts the 2014 season.  With the start of a new football season, American’s will be talking, tweeting, and posting on social media sites.  Keller Fay Group is here to talk about which teams have earned the most chatter over the course of the past year, and what the trends have been. The Dallas Cowboys have been dubbed “America’s team” and whether they were winning or not, they have traditionally been the most talked about football team.  That is no longer true. The Denver Broncos and the Seattle Seahawks are ...Read More

Keller Fay Clients Include

2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay