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Latest Insights & News


Why Your Neighbors Drive More Influence for Your Brand Than a KardashianIn 2000, Malcolm Gladwell popularized the idea of influencers with the publication of The Tipping Point, which introduced the marketing community to “The Law of the Few,” comprised of Connectors, Mavens and Salesmen. “The success of any kind of social epidemic,” Gladwell argued, “is heavily dependent on the involvement of people with a particular and rare set of social gifts.” More recently, in this age of Twitter, Instagram and Facebook, some marketers have begun to focus their influencer efforts on celebrities—people like Kim Kardashian and her tens of millions of followers or fans on Instagram, Twitter and Facebook— whom they believe can influence people through their endorsements, especially via social media. But research proves that everyday people have significant value to marketers. They should be central to any influencer marketing ...Read More

Bud Light, Budweiser and Corona Extra are Brewing Consumer Conversations Offline, While Fireball Cinnamon Whisky, Jägermeister and Jack Daniel’s are Top Shelf on Social MediaEngagement Labs Ranks the Top U.S. Beer and Liquor Brands Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – May 12, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. beer and liquor brands on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “While beer and liquor brands do well reaching audiences on social media, engagement and retention are a key focus for these brands, as they aim to stay ahead of their competitors. Creating engagement strategies that encourage consumers to consistently interact with their channels, allows certain ...Read More

Keller Fay Clients Include

  • I Heart Radio
  • Clear Channel
  • Univision
  • CBS
  • Coca-Cola
  • ESPN
  • Thinkbox
  • Telemundo
  • PHD
  • Dominos
  • at&t
  • ITV
  • John Lewis
  • The Martin Agency
  • MEC
  • AB-InBev
  • Carat
  • Council for Research Excellence (CRE)
  • Best Buy
  • CBS
  • Google
  • Nintendo
  • NBC Universal
  • IPA
  • Turner
  • Starcom Media
  • Saatchi Saatchi
  • Warner Bros
  • UM
  • Pepsi
  • Discovery Communications
  • CNN
2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay

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