Content-sharing not an end in itself
January 24, 2012
By Steve Thomson, Managing Director, Keller Fay- UK UK department store John Lewis hit an apparent bulls-eye over the Christmas season, achieving the kind of viral success with its seasonal TV ad that all marketing directors crave, with four million hits on YouTube. Most brands today are desperately figuring out how to create content which is also shared widely and . More >
John Lewis saw 43% increase in word of mouth brand conversations over Christmas
The Drum Modern Marketing & Media Posted 26 January 2012 – 3:32pm | by Ishbel Macleod Consumer research on brand word of mouth (WOM) by the Keller Fay Group has found that Baileys Irish Cream had a 311% increase in conversations over the Christmas period, while there was an over 40% increase for Waitrose, John Lewis and Morrisons. The research found that in November and December, average daily brand conversations rose 12% compared with July-October, even in areas not associated with Christmas, such . More >
