Your Facebook Fans are “1 Percenters”
February 2, 2012
Ed Keller With this week’s Facebook IPO filing, a lot of big numbers are being bandied about: An estimated $5 billion initial offer, and perhaps between $75 and $100 billion for the total market valuation. Facebook also represents big numbers to brand marketers: An audience of nearly 1 billion consumers, and the growing legions of brand fans – often tens of millions . More >
Maximizing a Super Bowl Ad’s Word of Mouth – Graeme Hutton-UM
MediaBizBloggers.com Posted by Graeme Hutton Have you ever wondered how to maximize the word of mouth from your Super Bowl ad? The Super Bowl remains the most watched annual TV event in the United States – an average of 44% of all homes watched last year. It’s not so much a TV show as a major cultural phenomenon. Its ability to boost a brand’s word of mouth has reached almost mythical proportions ever since Apple’s 1984 commercial heralded the launch of the Macintosh computer. Let’s . More >
