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Twitter and Facebook Wield Little Influence on TV Watching
By VINDU GOEL  April 10, 2014, 7:00 AM on the New York Times Social Blog at: http://bits.blogs.nytimes.com/2014/04/10/twitter-and-facebook-wield-little-influence-on-tv-watching/?_php=true&_type=blogs&_php=true&_type=blogs&src=busln&_r=1& Listen to executives at Twitter and Facebook talk about how we watch television and you might walk away thinking that Americans are chattering nonstop on the social networks while watching their favorite shows. The reality is that most of us don’t tweet or post at all while we’re plopped in front of the tube. When we do, half the time we’re talking about something other than TV. And social media conversation is far weaker than traditional factors, like TV commercials for new shows or our sheer laziness in changing channels, in prompting us to tune into each season’s new offerings. Those are among the crucial findings of a new study released Thursday by the Council for Research ...Read More

Social Marketing Breakfast in Chicago April 23rd
WHAT: An Amazing Brand Marketing Presentation & Breakfast for Executives WHEN:  APRIL 23, 8 AM – 10:30 AM WHERE:  The Weber Grill (RSVP Below for Directions) RSVP: Email ERICA SHOTLAND of The Keller Fay Group (eshotland@kellerfay.com) Join us for the most important meal of the day to get an insider’s look into the power of authentic experiences and real relationships. Industry pioneers You’ll hear from two thought leaders in the new social marketing revolution, Brad Fay, COO of The Keller Fay Group, and Peter Storck, SVP/Research of House Party. Dissecting influential conversations They’ll discuss how and why more than 90% of influential conversations are still taking place offline, even in this hyper-digital age. They will also explain how the deeper engagement of an in-person experience leads to more persuasive advocacy, wider reach and bigger ...Read More

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