Face-to-Face
Book
May 22nd, 2012!
"Everyone who's on the social-media-is-the-future bandwagon should get off for a minute and read this book." - Chuck Porter,
Chairman, Crispin Porter + Bogusky
The Cluetrain Manifesto Revisited: Past is Prologue, Part 3
May 15, 2012
By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK: Why Real Relationships Rule in a Digital Marketplace, will be published. You can download a free excerpt from the book here or buy it online here. As part of our research we looked at the history of word of mouth and social influence, and were reminded that the past is indeed prologue. . More >
Why Successful Branding Still Happens Offline
Wall Street Journal Online Posted May 14, 2012 By Ed Keller and Brad Fay The Facebook IPO has both the financial and marketing communities abuzz, and with good reason. Facebook is the king of the social media hill, and its growth and ability to attract a loyal and highly networked audience is to be admired. For brands, however, online social networks are far from the Holy Grail of marketing. The research is increasingly clear and compelling that for brands that want to be social and generate conversation, . More >
