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How Digital Advertising Triggers Action Online and Offline“The best research we’ve done in years” That was how Paul Hayes, Commercial MD of News UK, described Project Footprint, a study which mapped out the influence & impact of digital newspaper advertising across online and offline channels.  At the recent Print & Digital Research Forum, Keller Fay’s UK MD Steve Thomson joined Sean Adams, Head of Insight, Commercial at News UK to present the research. View their presentation and discover how this new research allows News UK to demonstrate the full value of its digital properties. Influence and impact across all channels – Keller Fay Group from Keller Fay Group ...Read More

Black Friday Shoppers Line-Up Online for Nordstrom and Macy’s, while Costco and Amazon Have Fans Talking OfflineEngagement Labs Announces ‘Total Social’ Rankings of Top U.S. Retailers Based on Social Media and Word of Mouth Performance TORONTO, ON – November 23, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. retailers for both social media and word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool, and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Retailers – Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. retailers and Keller Fay’s TalkTrack® 2015 ranking U.S. retailers’ word of mouth conversation. “A retailer’s entire year is often determined in the months leading ...Read More

Keller Fay Clients Include

2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay