Word of mouth drives $6 trillion of annual consumer spending. Two-thirds of that impact comes from offline WOM. WOM is too valuable to be left to chance. Let us show your how to unleash the power of word of mouth.
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Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
"The Consumer Conversation Experts"
The latest news on the power of conversation
Seizing the Social OpportunityAt the ‘Impact 2015′ conference, the annual conference of the (UK) Market Research Society, Steve Thomson spoke about the importance of the rise of social media, seizing the social opportunity, and what to look out for. Thomson spoke about the importance of robust and holistic measurement in order for brands to maximize their social impact and relevance. He also warned against assessing brand advocacy purely via the Net Promoter Score and encouraged brands to track actual advocacy rather than potential advocacy. “Real life is messy,” he said. “People don’t always live up to their NPS billing.” Similarly, actual impressions were more valuable than potential reach figures, and sentiment – while difficult to measure – was essential to understanding not just what was being said about a brand but also what ...Read More
The Guardian and Keller Fay team up to track word of mouth about UK’s 2015 General ElectionCovering in-person, phone & online conversations about 7 GB parties Research indicates that word of mouth – consumers’ conversations in person, by phone or via online channels – has a clear impact on behaviour. In politics, the views of friends, family and work colleagues can influence voting choices and potentially affect outcomes in tight races. For #GE2015, Keller Fay is teaming up with The Guardian to track the volume and nature of conversation about all main GB parties and issues, covering discussions in-person, via social media, phone and other channels. Keller Fay has previously tracked WOM regarding US Presidential election candidates (in 2008 and 2012). In 2012, positive WOM for Barack Obama signaled a more comfortable win for the incumbent than the pre-election opinion polls suggested (http://www.kellerfay.com/obama-dominates-conversations-in-days-before-the-election-both-in-quantity-quality/) For the UK, ...Read More