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Pre-order your copy at your favorite bookseller.
The
Face-to-Face
Book
is coming
May 22nd, 2012!

"Everyone who's on the social-media-is-the-future bandwagon should get off for a minute and read this book." - Chuck Porter,
Chairman, Crispin Porter + Bogusky
* Please visit 800ceoread.com for discounted bulk orders.

Conversations are everywhere. Are you listening to them all?

Over 90% of consumer conversations about brands are happening offline, as measured by Keller Fay Group in the US, UK, and Australia. You can’t afford to ignore the majority of voices who are recommending your brand, or maybe your competitor’s instead.

Social media is a powerful force. But there are many other important forces at play too. The Keller Fay Group is the only company to measure and deliver insight based on all word of mouth - online and offline - and all the consumer touchpoints that drive the conversations that drive your business.
  • TalkTrack® Monitoring System >
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  • Word of Mouth Workshops >
  • Influencer Segmentation Services >

The Cluetrain Manifesto Revisited: Past is Prologue, Part 3
May 15, 2012

By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK:  Why Real Relationships Rule in a Digital Marketplace, will be published.   You can download a free excerpt from the book here or buy it online here. As part of our research we looked at the history of word of mouth and social influence, and were reminded that the past is indeed prologue.  . More >



Why Successful Branding Still Happens Offline

Wall Street Journal Online Posted May 14, 2012 By Ed Keller and Brad Fay The Facebook IPO has both the financial and marketing communities abuzz, and with good reason. Facebook is the king of the social media hill, and its growth and ability to attract a loyal and highly networked audience is to be admired. For brands, however, online social networks are far from the Holy Grail of marketing.  The research is increasingly clear and compelling that for brands that want to be social and generate conversation, . More >

Brands
Marketers are under increasing pressure to leverage their marketing...
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Media companies need to show that their audiences have a strong...
Agencies
Agencies need fresh ways of approaching new business pitches...
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