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Total TV Chatter: Where Social TV Meets Word-of-Mouth, ARF RE:THINK 2014
Presentation by Facebook and The Keller Fay Group on Total TV Chatter at the Advertising Research Foundation’s RE:THINK 2014, NYC, March 2014   TV viewing and program selection is a highly social phenomenon, both on-line and off-line. The Top 10 Fall TV shows of 2013 were assessed by two measures: social media chatter and Keller Fay’s TalkTrack system of offline survey, working with 36,000 consumers generating approximately 360,000 brand mentions per year. A 0.73 correlation was found between the two methods, with instructive differences based upon demographics, genre, and high-interest episodes. Responses to specific popular programs such as Dancing with the Stars, Glee, The Big Bang Theory, and Scandal were analyzed. ...Read More

Feel nothing, say nothing
How Emotion and Word of Mouth Are Linked Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions.  In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “the motive to share positive or negative feelings about brands in order to express these emotions or balance emotional arousal.”  A similar point is made by Wharton professor Jonah Berger in his bestselling book Contagious:  Why Things Catch On, noting that emotion is one of the major ingredients that causes things to be talked about or shared: “When we care, we share.” Some emotion-driven buzz is a reaction to a brand experience or event – a great product ...Read More

Keller Fay Clients Include

2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay

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