Word of mouth drives $6 trillion of annual consumer spending. Two-thirds of that impact comes from offline WOM. WOM is too valuable to be left to chance. Let us show your how to unleash the power of word of mouth.
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driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
"The Consumer Conversation Experts"
The latest news on the power of conversation
Corvette, BMW and Tesla Motors Speed into the Fast Lane of Brand Conversations both Online and OfflineEngagement Labs Releases ‘Total Social’ rankings to measure performance of online and offline conversations for the top performing car brands in the U.S. TORONTO, ON. – October, 7 2015 – Technology and data company Engagement Labs(TSXV:EL), creator of eValue Analytics™ and owner of Keller Fay’s TalkTrack®, today released rankings on the Top Automotive brands in the U.S., on social media and through offline, word of mouth conversations. Rankings of the Top Ten Automotive Brands on Facebook and Twitter in the U.S. Source: Engagement Labs eValueTM U.S. 2015 rankings of automotive brands on social media Rankings of the Top Ten Automotive Brands based on offline word of mouth data. Source: Talk Track ® U.S. 2015 rankings of automotive brands word of mouth conversation offline “Today, both word of mouth conversation and social ...Read More
New Keller Fay Research Shows Fall TV Show ‘Quantico’ Gains Momentum, while ‘Minority Report’ LosesThe fall TV season is well underway, and ABC’s new TV show Quantico is getting a lot of buzz. Keller Fay Group is tracking the offline conversation weekly, and our research also shows gains for NBC’s Blindspot. “We’re seeing pretty healthy levels of talk among both men and women for those shows,” which points toward future success, Keller Fay’s Matt Phillips told USA Today, which has the results exclusively. Fox TV shows Rosewood and Minority Report both lost ground. You can read the full article here. ...Read More