Word of mouth drives $6 trillion of annual consumer spending. Two-thirds of that impact comes from offline WOM. WOM is too valuable to be left to chance. Let us show your how to unleash the power of word of mouth.
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Word of mouth drives $6 trillion of annual consumer sales, two-thirds of which come from offline WOM.
Numbers to Know:
2013 Best Book in Marketing
"The Consumer Conversation Experts"
The latest news on the power of conversation
Word-Of-Mouth Interactions Correlate With Rise In SalesOne in eight word-of-mouth interactions results in consumer sales — some $6 trillion in annual consumer spending, according to a new study. The research from the Word of Mouth Marketing Association (WOMMA) — paid for by agency and brand sponsors, including AT&T, Discovery Communications, Intuit, PepsiCo and Weight Watchers — says the study was based on “sophisticated econometric modeling of sales and marketing data provided by participating brands on a confidential basis.” The study came from “consumer word of mouth” in six categories — telecommunications, food, beverage, software, personal services and television — through online and offline consumer conversations and recommendations. Read more… ...Read More
Ed Keller Receives Accolades for his Lifetime Achievement, Thought-leadership, Entrepreneurship and EducationKeller Fay Group is proud to announce some big news. Ed Keller has been named as one of the first inductees into the Word of Mouth Marketing Hall of Fame! Keller, will be inducted on November 18 at The Word of Mouth Marketing Association (WOMMA) Summit being held in Hollywood, California. Joining Ed in the WOMM Hall of Fame are Pete Blackshaw and Dave Balter. These three marketing industry inductees are leading the way for the success and advancement of word of mouth (WOM) marketing. Winning nominees were evaluated based on their WOM leadership, forward-thinking, authorship, and contributions in building credibility for the WOMM industry. Ed Keller, Co-Founder and CEO of Keller Fay Group Ed Keller, an industry leader, award-winning researcher, ground-breaking author, and recognized name in WOM has paved ...Read More