Word of mouth drives $6 trillion of annual consumer spending. Two-thirds of that impact comes from offline WOM. WOM is too valuable to be left to chance. Let us show your how to unleash the power of word of mouth.
We want to buy against and get paid against our ability
to drive business results for clients. Success isn’t about
driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
"The Consumer Conversation Experts"
The latest news on the power of conversation
Why Super Bowl Parties Create Enormous WOM Advertising OpportunitiesLike many Americans, we spent last Sunday crowded around the television. Football – and especially the Super Bowl – is not just a team sport. It’s a team viewing event as well. Many of us attended parties and watched the game along with family and friends. But how does this type of co-viewing impact our engagement with this year’s commercials? With the cost of a 30-second commercial at $5 million, the answer to this question matters quite a bit. Possibly the oldest form of distraction for TV audiences is simply other people in the same room. When people watch television together, there’s a good chance that during commercial breaks people may decide to chat among themselves about something else— the latest family news or upcoming vacation plans. Co-Viewing Audiences Pay ...Read More
The Extraordinary Marketing Value of Everyday InfluencersIn marketing and advertising, the image typically conjured of an “influencer” is that of a celebrity or person with a large following on social media. But here at Keller Fay Group, we imagine a much different type of influencer. In our experience, an influencer is best defined as “a person who has a greater than average reach or impact through word of mouth in a relevant marketplace.” This means that an influencer does not have to be a celebrity, or even a blogger with a huge platform, though those two types of people certainly have influence. Our research demonstrates that everyday people have a tremendous impact on the decisions consumers make in the marketplace. In fact, they can have a greater influence than a celebrity, the CEO of a company or ...Read More