Word of mouth drives $6 trillion of annual consumer spending. Two-thirds of that impact comes from offline WOM. WOM is too valuable to be left to chance. Let us show your how to unleash the power of word of mouth.
We want to buy against and get paid against our ability
to drive business results for clients. Success isn’t about
driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
"The Consumer Conversation Experts"
The latest news on the power of conversation
Guardian News & Keller Fay Team to Measure Social Influence of Mobile UsersGuardian News & Media places high value on demonstrating its powers of influence as a news content provider as well as how influential and socially connected its audiences are. A significant area of importance are its mobile audiences, which have grown significantly over the past few years. Keller Fay has identified a clear relationship between mobility and social reach from its TalkTrack® study and other work — it’s common sense that people who go out a lot (whether it’s for work, family reasons or pleasure) have broader social networks and more conversations about all kinds of things. Could we also show that more mobile consumers also have a thirst for news, and hence that news brands are an attractive channel with which to reach ‘Mobile Influencers’? Indeed we could. Analysis of TalkTrack ...Read More
5 Top Social Media Trends for HotelsWith the summer travel season wrapping up, our colleagues at Engagement Labs, with which Keller Fay Group recently merged, took a look at the biggest social media trends for hotel brands. Using Engagement Labs’ eValue™ tool, the analytics team ranked the social media performance of the top hotels in the industry to understand the best practices they are leveraging to stand out on social media. Click here to see the results. ...Read More