"The Consumer Conversation Experts"

Insights
The latest news on
the power of conversation
callout-lightgreen
Solutions
How we meet client needs
callout-darkgreen
Sectors
We serve
BrandsAgenciesMedia

Latest Insights & News


Landmark Study Values Consumer Word of Mouth at $6 Trillion Per Year – Brad FayBy Brad Fay Many companies — from McKinsey and Boston Consulting Group to Nielsen and my own company, the Keller Fay Group — have produced evidence that positive word of mouth is a marketer’s most valuable resource. Nothing persuades brand trial, adoption and loyalty better than a recommendation from another consumer, particularly a trusted friend or family member. Few will argue with this logic, but until now it’s been extremely difficult to put hard numbers to that value. This month, the Word of Mouth Marketing Association (WOMMA), for which I am board chairman, unveiled third-party research that measures the total marketplace impact at $6 trillion dollars, and found that the value of a word of mouth impression is anywhere from 5 to 100+ times more valuable than a paid media ...Read More

Latin American Culture Produces Word of Mouth on Esteroides — Ed KellerBy Ed Keller Hispanics in the US have a well-earned reputation as one of the most highly social demographic segments. Whether on social media or engaging in offline conversation, word of mouth plays quite a significant role in their consumer decision journey. And now, a newly released study sheds further light on just how engrained word of mouth is in the Latin culture. Word of mouth research conducted recently in Brazil and Colombia reveals consumers in these countries talk about brands at more than twice the level of the American public. In total, Brazilians engage in 155 conversations about brands per week, and Colombians top that level at 194 discussions per week. Read more… ...Read More

Keller Fay Clients Include

2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay

TOP