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Feel nothing, say nothing
How Emotion and Word of Mouth Are Linked Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions.  In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “the motive to share positive or negative feelings about brands in order to express these emotions or balance emotional arousal.”  A similar point is made by Wharton professor Jonah Berger in his bestselling book Contagious:  Why Things Catch On, noting that emotion is one of the major ingredients that causes things to be talked about or shared: “When we care, we share.” Some emotion-driven buzz is a reaction to a brand experience or event – a great product ...Read More

Twitter and Facebook Wield Little Influence on TV Watching
By VINDU GOEL  April 10, 2014, 7:00 AM on the New York Times Social Blog at: http://bits.blogs.nytimes.com/2014/04/10/twitter-and-facebook-wield-little-influence-on-tv-watching/?_php=true&_type=blogs&_php=true&_type=blogs&src=busln&_r=1& Listen to executives at Twitter and Facebook talk about how we watch television and you might walk away thinking that Americans are chattering nonstop on the social networks while watching their favorite shows. The reality is that most of us don’t tweet or post at all while we’re plopped in front of the tube. When we do, half the time we’re talking about something other than TV. And social media conversation is far weaker than traditional factors, like TV commercials for new shows or our sheer laziness in changing channels, in prompting us to tune into each season’s new offerings. Those are among the crucial findings of a new study released Thursday by the Council for Research ...Read More

Keller Fay Clients Include

2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay

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