Word of mouth drives $6 trillion of annual consumer spending. Two-thirds of that impact comes from offline WOM. WOM is too valuable to be left to chance. Let us show your how to unleash the power of word of mouth.
We want to buy against and get paid against our ability
to drive business results for clients. Success isn’t about
driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
"The Consumer Conversation Experts"
The latest news on the power of conversation
Hispanics and WOM: Tapping Into a Talkative GroupEvery day in America, there are 2.3 billion brand impressions via Word of Mouth. But you may be surprised to know that 21% of those are from Hispanics, according to Keller Fay Group’s TalkTrack®. What’s more, Hispanic Millennials engage in nearly 20% more brand talk than their non-Hispanic generation-mates. This is especially impressive when you realize that Hispanics only make up 17% of the population. This is a talkative group! How can advertisers and marketers tap into this conversation? Recently, I joined Univision’s executive vice president of Strategy and Insights, Roberto Ruiz, for a discussion about how Hispanics are powering word of mouth and how organizations can encourage more conversation about their brands. One of our noteworthy findings is that Hispanics talk more about advertising overall than non-Hispanics. They’re much ...Read More
Who’s the Talk of the Hotel Industry? Ritz-Carlton Hotel Company Leads Online Conversation Among Hotel Brands and Hilton Hotel & Resorts Drive the Most Offline ConversationsEngagement Labs and Keller Fay Group Reveals the First Ever “Total Social” Media Performance for Offline and Online Conversations for the Hotel Industry in the U.S. TORONTO, ON–(Marketwired – Aug 13, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today released the first ever “Total Social” data rankings regarding how brands perform socially — on both social networks and offline word-of-mouth conversations. Engagement Labs looked at nine popular hotel chains using “Total Social,” a combination of Engagement Labs proprietary eValue online social media measurement score and Keller Fay’s word of mouth conversation measurement data TalkTrack®. Rankings of Offline Word of Mouth Conversation and eValue score on Facebook and Twitter: “With today’s highly competitive market, it’s imperative for brands to understand where the ...Read More