Pre-order your copy at your favorite bookseller.

The
Face-to-Face
Book

is coming
May 22nd, 2012!

"Everyone who's on the social-media-is-the-future bandwagon should get off for a minute and read this book." - Chuck Porter,
Chairman, Crispin Porter + Bogusky

* Please visit 800ceoread.com for discounted bulk orders.

Conversations are everywhere. Are you listening to them all?

Over 90% of consumer conversations about brands are happening offline, as measured by Keller Fay Group in the US, UK, and Australia. You can’t afford to ignore the majority of voices who are recommending your brand, or maybe your competitor’s instead.

Social media is a powerful force. But there are many other important forces at play too. The Keller Fay Group is the only company to measure and deliver insight based on all word of mouth - online and offline - and all the consumer touchpoints that drive the conversations that drive your business.

The Cluetrain Manifesto Revisited: Past is Prologue, Part 3
May 15, 2012

By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK: Why Real Relationships Rule in a Digital Marketplace, will be published. You can download a free excerpt from the book here or buy it online here. As part of our research we looked at the history of word of mouth and social influence, and were reminded that the past is indeed prologue. . More >

Why Face-to-Face Contact Still Matters

Wall Street Journal Online Posted 5/17/2012 Ed Keller, co-author of "The Face-to-Face Book" discusses why, even as social media looms large, over 90% of consumer conversations still take place offline. More >

Brands

Marketers are under increasing pressure to leverage their marketing...

Media

Media companies need to show that their audiences have a strong...

Agencies

Agencies need fresh ways of approaching new business pitches...

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