Word of mouth drives $6 trillion of annual consumer spending. Two-thirds of that impact comes from offline WOM. WOM is too valuable to be left to chance. Let us show your how to unleash the power of word of mouth.
We want to buy against and get paid against our ability
to drive business results for clients. Success isn’t about
driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
"The Consumer Conversation Experts"
The latest news on the power of conversation
“Pepsi Passes Diet Coke in Market Share,” a Shift Foreshadowed by Word of MouthEven with the help of Taylor Swift appearing in commercials, Diet Coke no longer reigns as the nation’s No. 2 soda brand. Pepsi has retaken the second slot behind Coca-Cola. Ad Age, citing a recent report by Beverage Digest, says Diet Coke lost 6.6% volume in 2014, which dropped it to third place in terms of market share. This is attributed to consumers flocking less to diet drinks and as a result changing tastes and health concerns, according to the Beverage Digest report. Among the top 10 soda brands, diet brands performed poorly in comparison to regular brands. In addition to Diet Coke’s decline, Diet Pepsi — the seventh leading soft drink brand — lost 5.2% volume, the second biggest decline after Diet Coke. Fanta saw the biggest gain, shooting ...Read More