The Cluetrain Manifesto Revisited: Past is Prologue, Part 3
May 15, 2012
By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK: Why Real Relationships Rule in a Digital Marketplace, will be published. You can download a free excerpt from the book here or buy it online here. As part of our research we looked at the history of word of mouth and social influence, and were reminded that the past is indeed prologue. . More >
Why Face-to-Face Contact Still Matters
Wall Street Journal Online Posted 5/17/2012 Ed Keller, co-author of "The Face-to-Face Book" discusses why, even as social media looms large, over 90% of consumer conversations still take place offline. More >

