Word of mouth drives $6 trillion of annual consumer spending. Two-thirds of that impact comes from offline WOM. WOM is too valuable to be left to chance. Let us show your how to unleash the power of word of mouth.
We want to buy against and get paid against our ability
to drive business results for clients. Success isn’t about
driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
The latest news on the power of conversation
Latest Insights & News
Krispy Kreme, LongHorn Steakhouse and Chili’s Grill & Bar Taste Online Success, while Dairy Queen and The Cheesecake Factory Feed Offline ConversationsEngagement Labs Ranks the Top U.S. Quick Service Restaurants and Casual Dining Restaurants Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – April 21, 2016 – Technology and data company Engagement Labs released rankings on the top U.S. quick service restaurants and casual dining restaurants on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “Known for their convenience and affordability, quick service and casual dining restaurants are an extremely appealing food option for the public. With social media used as a platform to introduce new menu items and promotions, consumers are constantly turning ...Read More
KLM and Ryanair Soar High on Social Media, While Emirates Takes Off for Positive Word of Mouth ConversationsEngagement Labs Announces Rankings of the Top U.K. Airlines Based on Social Media Performance and Word of Mouth Conversations LONDON, U.K. – April 14, 2016 – Technology and data company Engagement Labs, creator of the eValue™ score, released its data rankings on the top airlines serving the UK, on both social media and through offline word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “For airlines, social media acts as an important extension of a brand’s customer service, providing an avenue for consumers to ask questions and communicate directly with the airline, at an often stressful time” said Steve Thomson, UK Managing Director ...Read More