Word of mouth drives $6 trillion of annual consumer spending. Two-thirds of that impact comes from offline WOM. WOM is too valuable to be left to chance. Let us show your how to unleash the power of word of mouth.
We want to buy against and get paid against our ability
to drive business results for clients. Success isn’t about
driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
"The Consumer Conversation Experts"
The latest news on the power of conversation
Register Today! Univision & Keller Fay to Discuss Hispanic Word of MouthThe power of word of mouth (WOM) is unmatched in terms of consumer influence in the marketplace. It is proven to be a significant sales driver and amplifier of the effect of paid media. Brands that master the art and science of word of mouth have a significant strategic advantage. There’s one group taking the lead in all WOM conversations, engaging in far more brand talk than average — Hispanics. Join us for Univision’s next Hispanic 411 webinar on August 12 at 2 pm, where Roberto Ruiz, EVP of Strategy and Insights at Univision, and Ed Keller, CEO of the Keller Fay Group and President of Engagement Labs, will share insights and offer practical “how-to’s” for increased WOM engagement. Register Now for this Webinar! Date/Time: August 12, 2 pm-3 pm ...Read More
Engagement Labs Continues Strategic Expansion Into US and UK Markets With Acquisition of Leading Conversation Market Research Firm Keller Fay GroupThe Combination of Engagement Labs and Keller Fay Gives Birth to “Total Social” Measurement — Developing a Singular Measurement of Online and Offline Social Conversations TORONTO, ON–(Marketwired – Jul 24, 2015) – Engagement Labs is pleased to announce that today it has completed the acquisition of 100% of the stock of Keller Fay Group, the global leader in measuring consumer brand conversations, with offices in New York and the United Kingdom. A key objective of the acquisition is to combine Keller Fay’s industry-leading offline word of mouth measurement with Engagement Lab’s industry-leading social media analytics and technology platforms. “We will offer an integrated point of view and one-stop-shop for clients seeking to understand how a brand’s customers and prospects are engaging with the brand and with each other. This unique ...Read More