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Chairman, Crispin Porter + Bogusky
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Great Experiences Are the Foundation of Powerful Social Marketing
May 20, 2013
By Ed Keller Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push the envelope,” said the President and chief creative officer at Grey New York in a recent New York Times article. Only a few fortunate brands, however, will realize . More >
NPR Spreads the Word: “Despite Digital Platforms, TV Still Relies on Word of Mouth.”
NPR recently ran a long piece, “Despite Digital Platforms, TV Still Relies on Word of Mouth.” It is based on Keller Fay research that WOM about TV is up 30% over a year ago, and 95% of it occurs offline. Ed Keller is quoted, as well, toward the end of the piece. Click here to listen to the story. More >
