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Test Your Word of Mouth Knowledge

You scored %%SCORE%% out of %%TOTAL%%. Your performance has rated as %%RATING%%
What brand is most frequently talked about by consumers?
Coca-Cola
Apple
Nike
Coca-Cola
What percentage of word of mouth involves somebody referring to advertising they have seen or heard?
12%
22%
42%
22%
Is word of mouth mostly positive or mostly negative?
Positive
Negative
Neutral
Positive – 2/3 of all WOM is positive vs. 8% negative
Where does most word of mouth (WOM) happen?
Online
Offline
Offline – about 90% of word of mouth happens offline – face-to-face or on the phone


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Nearly a Trillion Conversations!

Yes, trillion with a "T."  That's the number of times per year US consumers engage in conversations about brands.  Fully 90% of these conversations happen offline, and nearly a quarter are motivated by advertising.

Social media is a powerful force. But there are many other important forces at play too. The Keller Fay Group is the only company to measure and deliver insight based on all word of mouth - online and offline - and all the consumer touchpoints that drive the conversations that drive your business.
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  • Word of Mouth Workshops >
  • Influencer Segmentation Services >

Your Facebook Fans are “1 Percenters”
February 2, 2012

Ed Keller With this week’s Facebook IPO filing, a lot of big numbers are being bandied about:  An estimated $5 billion initial offer, and perhaps between $75 and $100 billion for the total market valuation. Facebook also represents big numbers to brand marketers: An audience of nearly 1 billion consumers, and the growing legions of brand fans – often tens of millions . More >



Maximizing a Super Bowl Ad’s Word of Mouth – Graeme Hutton-UM

MediaBizBloggers.com Posted by Graeme Hutton Have you ever wondered how to maximize the word of mouth from your Super Bowl ad? The Super Bowl remains the most watched annual TV event in the United States – an average of 44% of all homes watched last year. It’s not so much a TV show as a major cultural phenomenon. Its ability to boost a brand’s word of mouth has reached almost mythical proportions ever since Apple’s 1984 commercial heralded the launch of the Macintosh computer. Let’s . More >

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