Word of mouth drives $6 trillion of annual consumer spending. Two-thirds of that impact comes from offline WOM. WOM is too valuable to be left to chance. Let us show your how to unleash the power of word of mouth.
We want to buy against and get paid against our ability
to drive business results for clients. Success isn’t about
driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
"The Consumer Conversation Experts"
The latest news on the power of conversation
Really!?! Women Talking More About Sports – Soccer EspeciallyThe FIFA Women’s World Cup is underway, and it’s capturing the attention of fans across the country. When the U.S. Women’s national team defeated Columbia on Monday, it was the third most-watched telecast ever on FOX Sports 1. We don’t find that surprising (we’ll tell you why in a moment), but Andy Benoit, a writer with Sports Illustrated, wasn’t among the viewers. His tweet last week saying women’s sports weren’t worth watching was deleted promptly, and an apology quickly issued. On Wednesday night, though, Amy Poehler and Seth Meyers reunited to address the comment and discuss women’s sports in an update of their popular Saturday Night Live segment, REALLY? (See video below.) Seth points out (around the 3:40 mark) that 4.7 million people watched the US defeat Columbia, even though ...Read More
Keller Fay Group Collaborates with Nielsen to Create New Digital Advertising SegmentsKeller Fay Group Collaborates with Nielsen to Create New Digital Advertising Segments NEW YORK, June 2, 2015 /PRNewswire/ — Word of mouth experts the Keller Fay Group today announced the creation of Word of Mouth Influencer Segments in collaboration with Nielsen. The Word of Mouth Influencer Segments are now available through Nielsen Audience Segments and will enable advertisers to reach audiences most likely to amplify their marketing efforts. The solution leverages consumer online activity, as measured by Nielsen, with consumer conversations about products, services and brands from Keller Fay’s TalkTrack® – the most comprehensive ongoing study of word of mouth. READ FULL RELEASE ...Read More