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Latest Insights & News


Fall’s Buzziest Shows: ‘Gotham,’ ‘Murder’
Three weeks into the new TV season, viewers’ are sorting out their favorites. More folks are talking about new shows than last fall, and more of those conversations are positive, according to new data from a survey about the 24 new broadcast series conducted by research firm Keller Fay Group, provided exclusively to USA TODAY. While Twitter and Facebook often are used as measuring sticks for buzz, 90% of conversations about TV shows take place one-on-one, the firm says. ...Read More

Apple is ‘most talked about’ brand while Samsung has ‘most WOM momentum’
The brand, which earned a projected 232 million WOM impressions every week, is followed by Coca-Cola, Walmart and Samsung in overall WOM volume. This comes from analysis of data from Keller Fay’s TalkTrack system, which measures online and offline conversations about brands, between August 2013 and July 2014. ...Read More

Keller Fay Clients Include

2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay

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