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Look Who’s Talking: Word-Of-Mouth Marketing In The Workplace Proves Advantageous For AdvertisersCLEVELAND (May 7, 2015) — Word-of-mouth is a massive driver of consumer decision-making, according to the “Water Cooler Report”, a new study released today by WorkPlace Impact, the leader in workplace marketing. Prepared by the Keller Fay Group, an award-winning market research company specializing in word-of-mouth (WOM) marketing and social influence, the report is the first ever to quantify and bring attention to conversations about brands that happen at work, around the proverbial water cooler. READ FULL RELEASE The Water Cooler Impact Final Press Release ...Read More

Keller Fay’s research for The Guardian shows the two main parties experiencing very similar levels of WOM among the British electorate.As election day continues in the UK, Keller Fay’s research for The Guardian shows the two main parties experiencing very similar levels of WOM among the British electorate. But the WOM winners are undoubtedly the SNP.  In Scotland they have dominated political conversation. This has reinforced an already strong position in terms of voting intention – in some polls, the SNP’s lead in terms of likely vote has increased over recent weeks. READ FULL ARTICLE ...Read More

Keller Fay Clients Include

2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay

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