Friending Your Consumer? Think Offline Too
Eric Schmidt, CEO of Google, ended his Commencement address at the University of Pennsylvania last week by exhorting the graduates to “turn off your computers and phones and discover all that is human around you.” That’s the only way, he said, to discover the true meaning of life. There is wisdom in this advice, not only for college graduates but for marketers as well. Is your social media strategy owned exclusively by a digital marketing team? If so, you could be missing out on . More >
Riding the Word of Mouth Wave with Advertising
The growth statistics for social media are truly impressive. Facebook has grown from 100 million to 200 million users in less than eight months. Twitter’s audience grew 76.8% in just one month, from February to March, and currently has seven million unique monthly visitors. And less than one month after she started Twittering in April, Oprah already has 800,000 followers. No wonder 2009 is being called the year of social media. But as Gary Tseng of Procter & Gamble’s Digital . More >
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