The Role of Advertising in Word of Mouth
It Pays to Get People Talking, But is Paying for Talk Ethical?
One sure sign that an industry has “arrived” is when debates about ethics, or the need for regulation, become heated. Certain practices in social media and word of mouth are now in the ethical hot seat. Whether “the next big thing in marketing” continues to grow and thrive, or has the brakes applied via government regulation or declining consumer trust, all depends on the practices marketers and the agencies that serve them adopt right now. I am the former President and currently . More >
TV is a “Word of Mouth Winner” in the Economic Downtown
American Idol was again the most watched show on television this year, according to the Nielsen ratings for the 2008-2009 season. But the Fox Broadcasting juggernaut was not the king of “buzz” on TV for the season. That honor goes to CSI on CBS, TV’s word of mouth winner for the second year in a row, according to my firm’s latest word of mouth tracking research. To be sure, American Idol enjoys remarkable success as a word of mouth brand, taking a strong second place behind CSI with . More >