Car Talk and the Value of Advertising
The tumultuous year for the auto industry has Americans buzzing. Word of mouth about auto brands spiked a dramatic 10% from the beginning of the year to now – fueled first by the economic downturn which led to steep declines in auto sales, followed by news stories of bankruptcies and bailouts, and then a heavy dose of advertising touting Cash for Clunkers and new models. Yet despite the summer burst of Cash for Clunkers advertising, the industry spent less on advertising in 2009 than . More >
New FTC Guidelines are Here: Is Your Marketing Transparent Enough to Stand the Test?
This week, the FTC released its revised Guidelines for Endorsements and Testimonials in Advertising, the first time its Guidelines have been updated since 1980. The Guidelines have significant implications for both brands and individuals (especially bloggers) engaged in social media: Advertisers are subject to liability for false or unsubstantiated statements made through endorsements, or for failing to disclose a material connection between themselves and their endorsers. This includes their relationship . More >