Facebook Audience Drives Strong Brand WOM…Offline
The question about whether brands are a welcome part of social networking sites like Facebook is a robust one for commentary and debate among marketers and the marketing trade press. Facebook recently earned the #1 ranking on AdWeek’s Digital Hot List 2009, and not a week goes by without new reports touting its power as a brand building force. This past week alone has seen stories that highlight “The Secret to Brand Social Popularity,” while another reveals research that concludes, “Social . More >
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