TV Buzz is Building This Fall: Old Favorites and Newcomers Both Drive TV Talk This Season
A difficult economy is proving to be a benefit to TV – at least when it comes to word of mouth. TV show talk levels are up six percent from this time last year, according to my firm’s word of mouth tracking research. With the fall TV season now hitting its mid-year stride, we see interesting and important dynamics taking place this year that ratings alone do not unveil. Some of the brightest of this season’s shining stars when it comes to TV-related word of mouth are new shows . More >
Now That “Social Media is a Regulated Industry,” Have You Developed a “Culture of Compliance?”
This week, on December 1, the FTC’s new Guidelines for Endorsements and Testimonials in Advertising went into effect. As I have written here previously, these new Guidelines have significant implications for both brands and individuals (especially bloggers) engaged in social media. The Guidelines have been the subject of considerable debate since they were released, and at the Word of Mouth Marketing Association’s recent Summit, there was a lively panel and Q&A session featuring (among . More >
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