Idol Chatter: Does “American Idol” Still Have “It,” or is it Now Just a Fading Star?
Season 9 of American Idol started off with a flurry of buzz, following Simon Cowell’s announcement that this season will be his last. But once that short-term buzz wore off (and short-term it was – with just a three-day spike in online chatter), the larger question is what type of success American Idol is likely to have this season and beyond. To shed light I have looked at the word of mouth trends for American Idol over the past several seasons. The results show that while the dynamics . More >
Playing the Game: Why Sports Marketing Scores Points for Brands
January is a great month for sports fans, and sports marketers: the NFL playoffs are about to begin and the Super Bowl season is nigh upon us, with CBS reporting that almost all of its ad slots have been sold; college bowl games have been building toward the crowning of a national champion this week; for tennis fans, the first major of the season will get started soon “down under.” And as soon as January ends, the Winter Olympics are upon us.For marketers, all of this begs the . More >