All Media Are Social: The Unique Roles of TV, Print, and Online in Driving Word of Mouth
MediaBizBloggers.com If you want your brand to “go viral,” Twitter and Facebook are the ways to go. Right? Well, maybe. But those are only two options among numerous media strategies you can employ. A new paper authored by my business partner Brad Fay, and Graeme Hutton of Universal McCann, reveals new empirical evidence of how media and advertising drive word of mouth. Presented last month at the Advertising Research Foundation’s Audience Measurement 5.0 conference, the paper . More >
Australians have 67.8 branded conversations a week and Apple has the most positive word of mouth of any brand
Sydney, Australia, July 13, 2010 – According to Australian-first research commissioned by Australia’s leading word-of-mouth (WOM) marketing company Soup, on average each person in Australia has 67.8 branded conversations each week. The research – conducted by US-based, leading WOM research firm Keller Fay – found that the most talked-about categories are Food/Dining and Media/Entertainment and in terms of the kinds of brands that are most talked about telecom, food, tech, and . More >
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