Word of Mouth Virtues of Magazine Advertising
Last week we shared new internal data showing the virtues of advertising on Television to spark word of mouth conversations. Pulling from the same Keller Fay data, this presentation explains how Magazine advertising, especially through reaching Conversation Catalysts™, not only triggers conversations but also drives higher sales.
If a Tweet Falls in Cyberspace and Nobody Reads It, Does It Still Make an Impact?
“For an ad to be effective, it must first be seen and read.” This observation was made a century ago by the advertising research pioneer, Dr. Daniel Starch, in his 1906 book, Advertising: It’s Principles, Practices and Techniques. What was true then is just as true today when it comes to social media. As brands rush to develop a presence on Facebook, Twitter, and other social networking sites, and as these sites now begin to develop advertiser-related offerings, the fundamental question . More >
Word of Mouth Virtues of Television Advertising
The Keller Fay Group recently released new internal data showing the virtues of advertising on Television, in Magazines, and Online to spark word of mouth conversations. The data shows how TV, Print, and the Internet all work differently when it comes to sparking word of mouth conversations about brands, products, and services. Over the next couple of weeks, we will be taking an insider’s look at the Keller Fay data by sharing short presentations on the virtues of advertising to get customers . More >
Food, Drink and Entertainment Top Brand Discussions
by Karin von Abrams, Senior Analyst eMarketer October 12, 2010 The first edition of “TalkTrack Great Britain”, commissioned by Starcom MediaVest Group (SMG), News International, and ESPN from Keller Fay Group, was the UK pilot of a study carried out in the US since 2006. TalkTrack surveys aim to discover how much consumers are influenced by word-of-mouth discussions about brands. Keller Fay analyzed 14,000 brand conversations by 2,500 adults during two weeks in May 2010. Subjects recorded . More >
The Talkative Nature of Teens
The 2010 back-to-school shopping season is behind us. It’s interesting to note, according to a National Retail Federation study the typical American family spends $606.40 on clothing, school supplies, and electronics for their school-aged children. In total, American families will spend over $21 billion in back-to-school shopping for their school-aged children in grades K-12. This shopping time is especially important for teen retailers such as Abercrombie & Fitch, Aeropostale, Forever21, . More >
Word of mouth proves powerful in UK
WARC News The average consumer in the UK talks about 70 brands each week, a greater number than their US counterparts, new figures show. Word of mouth consultancy the Keller Fay Group researched nearly 2,600 British adults, covering over 26,000 online and offline conversations. It is reported that the typical participant directly discussed 70 brands each week, measured against the total of 65 delivered in the US. Female shoppers mentioned 74 products by name per seven days, eight more than males, . More >
The Brits are a Talkative Bunch
The British might be known for being masters of understatement, but when it comes to word of mouth they are anything but reserved. As we at Keller Fay prepared earlier this year to extend our word of mouth tracking research from the U.S. into Britain, I shared the results of our U.S. studies with a number of British agencies and brands. They found the results fascinating, especially the huge amount of brand-related conversations. But many then said, “Well that’s the U.S. We are not . More >
2010 is Not 2007
The following abstract is the last in a series of posts sharing recent Keller Fay conversation data on the product categories Americans mention in daily conversations. Remember the year 2007? This was the year Tony Blair resigned as British Prime Minister. Bob Barker hosted his last episode of The Price is Right. The video game Halo 3 was released and recorded $170-million in sales within its first day. The Boston Red Sox won the World Series. Spider-man was the highest grossing movie . More >
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