Social Brands: A Tale of Two Worlds
Monitoring consumer conversations that take place on social media is becoming increasingly prevalent. Among the major benefits are that there is a lot of conversation that can be monitored in real time, and it is unstructured and authentic. It has become a critical tool for PR/corporate communication practitioners and customer service organizations. Companies which excel in quick response have gained competitive advantage. Best Buy’s Twelpforce is an excellent case in point, and was . More >
Being Recommendable is Powerful
Last week we shared Keller Fay TalkTrack® data showing which retail brands are more talkable and thus, more valuable. The value of being talkable cannot be understated for the simple reason that the more talkable a brand is, the more recommendable a brand becomes. The Retail category is full of talkable brands from department stores to discount retailers to specialty shops. Keller Fay research shows conversations Americans have, both offline and online, about retail brands is more likely to contain . More >
The Retail Category is Valuable and Highly Talkable
Retail brands make the American economy hum. The retail industry contributes about $4.0 trillion dollars to the US economy and is responsible for nearly 12% of all US employment [source]. According to an Interbrand 2010 study, Walmart, for the second consecutive year, is the most valuable American retail brand as measured by its financial strength and brand equity. Target moved up from being the fourth most valuable retail brand in 2009 to being the second most valuable brand in 2010. Best . More >
Razorfish “Gasps”: Consumers Aren’t Feeling the Love from Facebook and Twitter
Each week we all see trade press stories outlining the latest and greatest ways that marketers are using social networking technologies to connect better with consumers. One story last week jumped out to me, both because of the headline, and also the source. “Razorfish: Facebook, Twitter Don’t Make Customers Feel Valued” wrote MediaPost, followed by this lead: “While marketers have flocked to social platforms like Facebook and Twitter, consumers still don’t view . More >
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