SXSW and Technology Conversation Catalysts
Big brands and small brands are beginning to understand the importance of marketing to influencers. Within any social circle, there exists someone, an influencer, who has an effect on what people buy and what people talk about. Keller Fay calls these select consumers Conversation Catalysts™ and through its ongoing TalkTrack® study, Keller Fay is able to measure and track these consumers who disproportionately drive marketing-related WOM conversations. Conversation Catalysts™ are important . More >
How Social are Social Media Audiences Really?
Brad Fay and Lauren Hadley of Starcom MediaVest presented at the recent ARF 2011 Re:Think conference in New York city on March 22, 2011. Click here to view the presentation.
Word of Mouth for Technology Brands
Technology products ranging from electronics to computers to software contribute significantly to the US economy. Sales of HDTVs, iPods, Tablets, Laptops, and Games not only contribute to the economy, they also make a significant contribution to everyday conversations Americans have. According to Keller Fay’s ongoing TrackTrack® study, 40% of Americans have at least one conversation every day with someone, either person-to-person or online, about the Technology product category. The most . More >
Life is Contagious: Underpinnings of Social Influence
There’s a revolution happening in marketing today, the underpinnings of Social Influence – and, this time, it doesn’t have very much to do with the Internet. The really big revolution is happening at the intersections of social psychology, social network science, and neuroscience, all of which are suggesting new models for understanding consumer decision making. Two new books provide a road map: Connected: The Surprising Power of Social Networks and How They Shape Our Lives by . More >
Social Media Means More than Social Channels
MediaPost Social media isn’t just social media platforms. That message was a core theme during at least one panel at the Advertising Research Foundation 2011 Think conference in New York on Tuesday. Brad Fay, COO of the Keller Fay Group, said the firm’s research, based on its TalkTrack platform — which Keller Fay Group says is the only continuous monitoring system of all marketing-relevant conversations in America — shows that some of the highest concentrations of social networkers . More >
Third Course on Food & Dining WOM
Our first dish on word of mouth in the Food & Dining category shared that Americans talk about food-related brands more than any other product category. Fast food companies and packaged food brands have significant social currency. Our second dish shared the differences that exist between which food & dining brands women talk about versus those men talk about. Our third dish focuses on Food & Dining Conversation Catalysts™. Through its ongoing TalkTrack® study, Keller Fay is . More >
Peter Guber: “Tell to Win,” and Tell it Face-to-Face
Entertainment mogul Peter Guber has written a new book, Tell to Win. This is not a celebrity tell-all, nor a personal memoir of “my forty years as a mover and shaker in Hollywood” from this former studio chief of Columbia Pictures and Sony, and producer of Rain Man and Batman, among other positions he has held in major entertainment companies. Rather, it is a business book about the pathway to success and has won wide praise, from such divergent voices as Arianna Huffington and Forbes. . More >
Second Course on Food & Dining WOM
We’re in the middle of our three-course meal sharing interesting research from a client-only Keller Fay TalkTrack® report about the Food & Dining category. In our first course, we shared how active Americans are in talking about food & dining brands and which brands they most often mention. For this dish, we’ll serve up the gender differences that exist and share how credible and actionable word of mouth conversations about food & dining brands are. Americans who talk . More >
Dishing on Food & Dining WOM
The Food & Dining product category is one of the more interesting categories Keller Fay measures through its ongoing TalkTrack® study. It’s interesting because brands in this product category range from quick service restaurants (QSR) to casual dining to grocery stores to packaged goods. It’s also interesting because these are beloved brands that are highly talkable. Christine Cea, Unilever Brand PR Director, defines a talkable brand as one that penetrates the culture and becomes . More >
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