The Face-to-Face Book Jacket is Revealed!
The jacket cover for Ed Keller and Brad Fay’s forthcoming book has just been finalized. What do you think of it?
And thanks to Chuck Porter of Crispen Porter + Bogusky for his very kind blurb: “Everyone whose on the social-media-is-the-future bandwagon should get off for a minute and read this book.”
The publication date is May 22, and preorders are now being accepted wherever books are sold online.
Social Media is Word of Mouth on Steroids, or is It? Part II
By Ed Keller I have heard it said on a number of occasions that social media is word of mouth on steroids. The argument goes like this: Whereas face-to-face conversations only reach people one-on-one or one-on-several, social media allows people to reach hundreds and often thousands of people with a single post. As a result, it has a far greater reach than word of mouth. I have been skeptical of this view, arguing that while social media is certainly a piece of the social influence puzzle for . More >