Facebook, Face-to-Face, and Other Social Channels
By Ed Keller The run up to Facebook’s IPO was abuzz with optimism about just how large and successful it would be. The first few days following the IPO have been awash with stories of doom and gloom, a failed IPO, and lawsuits. It’s now time for some perspective – not from an investor’s point of view, but from the point of view of social marketing. There is no question that there is a hugely important social wave rolling across the world of business and marketing today. Every survey . More >
The Cluetrain Manifesto Revisited: Past is Prologue, Part 3
By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK: Why Real Relationships Rule in a Digital Marketplace, will be published. You can download a free excerpt from the book here or buy it online here. As part of our research we looked at the history of word of mouth and social influence, and were reminded that the past is indeed prologue. My first blog on this topic, reviewed the seminal work of Columbia Professors Paul Lazarsfeld and Elihu Katz – Personal Influence. . More >
Social Marketing: Past is Prologue, Part 2
By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK: Why Real Relationships Rule in a Digital Marketplace, will be published. You can download a free excerpt from the book here or find it online here. As part of our research we looked at the history of word of mouth and social influence, and were reminded that the past is indeed prologue. My first blog on this topic, reviewed the seminal work of Columbia Professors Paul Lazarsfeld and Elihu Katz – Personal Influence . More >
Social Marketing: Past is Prologue
By Ed Keller On May 22, my new book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace will be published. Coauthored by Brad Fay, it is a book about the hugely important social wave that is rolling across the world of business today. But unlike many books and articles argue that online social networks are creating this social wave, we argue that the largest and most important part of social influence is that which happens when conversations happen in the real world, . More >
Buzz about London 2012 Olympics building gradually
By Steve Thomson, Managing Director, Keller Fay UK UK consumers are talking more and more with their friends and relatives about the London 2012 Olympics and Paralympic games, but the rise in buzz about the games is very gradual. To date, football remains a much bigger talking point, particularly among men and many traditional sport fans. Buzz is also much weaker outside of London and the South-East. These are the findings of the latest consumer research on word of mouth by the Keller Fay Group. . More >
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