Advertising vs. Word of Mouth in the Presidential Election
By Ed Keller June 28, 2012 Everyone is talking about the massive amount of money that will be spent on advertising during this presidential election. But a recent article in the New York Times illustrates that advertising alone will not win the campaign, and that organized, person-to-person persuasion remains critically important. Entitled, “Obama Campaign Banks On High-Tech Ground Game to Reach Voters,” the article explains how “a cadre of volunteers has been formed to ‘break through . More >
The Social Impact of Out-of-Home Viewing of Sports Events
By Ed Keller June is a very active time for sports television: the NBA Playoffs are in full throttle along with the Stanley Cup, MLB races are taking shape, the US Open Golf tournament is soon upon us with Tiger Woods once again relevant, and two of Tennis’s major tournaments (The French Open and Wimbledon) will take place this month. And by the end of next month it will be on to the London 2012 Olympics. Major sports events are particularly popular for out-of-home viewing, whether at bars . More >
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