Political Chatter: In the Lead up to the Presidential Conventions, Who Has the Word of Mouth Advantage?
By Ed Keller With the Republican and Democratic conventions upon us, it’s an opportune time to take a pause and ask what the extent and nature of political word of mouth has been during the summer months. We at Keller Fay are tracking political word of mouth in partnership with the National Journal, which publishes a weekly feature called Conversation Nation. Our research provides an ongoing, daily snapshot of the volume and polarity of the American people’s word of mouth conversations about . More >
Social Glue: How to Make Your Brand Talkworthy
By Ed Keller First posted on Forbes.com August 17, 2012 What company doesn’t want its brands to be talked about? Every business person – from entrepreneur to CMO of a Fortune 500 company – is now coming to realize that social chatter is critical to a brand’s marketplace performance. Ask your customers how they came to choose your brand and I am confident that the majority will say it was the advice of a friend or family member. But how do you go about making your brand talkworthy? . More >
The Gift of Gab: Women and Word of Mouth Advocacy
The Gift of Gab: Women and Word of Mouth Advocacy First posted on Forbes.com By Ed Keller The gender gap is a perennial staple of political reporting, with women generally supporting the democratic candidate and men generally supporting the republican. Now it’s becoming a topic in social media circles as well, with recently reported statistics showing that women are far more active on social media sites, “racking up an astonishing 99 million more visits per month than their male counterparts” . More >
Radian 6 Olympics Data Highlights Shortcomings of Social Media Measurement
By Steve Thomson Managing Director, Keller Fay UK August 6, 2012 Today’s Mashable article about Olympics buzz highlights the shortcomings of social media measurement as an indication of buzz about…well, just about anything. Quoting Radian6 data, the analysis suggests that buzz in social media the US around the Olympics is around 5 times higher than here in the UK, roughly in line with each country’s populations. If this was a reflection of true levels of conversation about London 2012, . More >
Think BR: Britain’s most talked about brands
By Ed Keller and Steve Thomson Posted on brandrepublic.com, Marketers need to be aware of the differences between online and offline word of mouth, write Ed Keller and Steve Thomson of Keller Fay. Ed Keller, CEO, Keller Fay Group Like much of the world, the UK is a brand-conscious society – brands play a big part in people’s lives. But people don’t just consume brands, they talk about brands all the time. Word of mouth (WOM) about brands is as old as branding itself, and people have always . More >
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