The Keller Fay Group is the first full service market research company dedicated exclusively to word of mouth marketing. Founded by research industry veterans and noted experts on word of mouth marketing, Ed Keller and Brad Fay, the firm offers unique and award-winning techniques to measure word of mouth trends; test concepts, ads, and messages to maximize their WOM potential; evaluate campaign effectiveness; and offers a complete array of syndicated, custom research and consulting services related to WOM.

Keller Fay’s research provides clarity to this important and emerging arena of marketing, often debunking leading WOM myths with authoritative research.

Myth		Reality
The action is all online		Online is key, but not for the reasons you think
Only “trendy” brands and categories can benefit		WOM works in all categories
Negative WOM more powerful than positive		Opportunities outweigh risks
WOM represents the end of advertising		Advertising has a vital role to play – but it must change

How can we see with clarity what others fail to uncover? Only we give you the full picture, because only we measure all WOM.

All forms of WOM: face-to-face, phone, online
All points of view: what “talkers” are saying, and what “listeners” hear and then do
All people: nationally representative sample of consumers, 13-69
All dimensions: quantity, quality, and drivers of WOM
All the time: continuous monitoring of WOM - every week of the year

It’s research you can trust, and profit from.