The Keller Fay Group has long-standing relationships with, and has served in leadership positions and on boards, for many industry organizations and associations, including:
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Word of Mouth Marketing Association (WOMMA) – WOMMA is the premier non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing. Through best practices, industry education and member value, WOMMA advocates word of mouth as a solution to business challenges and a key component in the creation of Talkable Brands. WOMMA represents over 300 member companies including brands, marketers, researchers, service providers, agencies, non-profits, and academic instructions. www.womma.org |
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Advertising Research Foundation (ARF) – The ARF encompasses a diverse group of experts from all walks of marketing life. From Fortune 500 companies to research practices, ARF members include more than 400 advertisers, advertising agencies, associations, research firms and media companies. All members share a belief in the power of great research and a dedication to finding real, actionable research solutions. www.thearf.org |
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Market Research Council (MRC) – The Market Research Council was organized in 1927 to promote the field of market research. Monthly meetings feature speakers who discuss studies, techniques, and problems pertaining to marketing research and related subjects. www.mrcouncil.org |
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ESOMAR – Formerly the European Society for Opinion and Marketing Research, ESOMAR is the world organization for enabling better research into markets, consumers, and societies. ESOMAR creates and manages a comprehensive program of industry-specific and thematic conferences, publications and communications. www.esomar.org |
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CASRO – Keller Fay Group conducts its research in accordance with the generally accepted professional industry standards and practices for survey research as detailed in the Code of Standards and Ethics for Survey Research of the Council of American Survey Research Organizations (CASRO). www.casro.org |
The Keller Fay team has lectured at leading universities, including:
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