The FIFA Women’s World Cup is underway, and it’s capturing the attention of fans across the country. When the U.S. Women’s national team defeated Columbia on Monday, it was the third most-watched telecast ever on FOX Sports 1. We don’t find that surprising (we’ll tell you why in a moment), but Andy Benoit, a writer with Sports Illustrated, wasn’t among the viewers. His tweet last week saying women’s sports weren’t worth watching was deleted promptly, and an apology quickly issued. On Wednesday night, though, Amy Poehler and Seth Meyers reunited to address the comment and discuss women’s sports in an update of their popular Saturday Night Live segment, REALLY? (See video below.) Seth points out (around the 3:40 mark) that 4.7 million people watched the US defeat Columbia, even though

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Keller Fay data has often been used to illustrate how digital marketing and media activity can drive offline conversation (& other real-world outcomes). Yet some marketers still struggle to fully understand online/offline interactions, and continue to evaluate the impact of digital advertising entirely via online metrics. A new. groundbreaking, research program by News UK Commercial, called Project Footprint, has shed new light on the true real-world and online impact of digital advertising, The study was conducted by Keller Fay in partnership with Comscore, providing unique, single-source measurement of exposure to digital content and offline behavior (conversation, shopping, etc.). The month-long study closely tracked the online and offline activities of 70 multi-platform subscribers to The Times in November 2014. People who saw ads on The Times were more likely to discuss

CLEVELAND (May 7, 2015) — Word-of-mouth is a massive driver of consumer decision-making, according to the “Water Cooler Report”, a new study released today by WorkPlace Impact, the leader in workplace marketing. Prepared by the Keller Fay Group, an award-winning market research company specializing in word-of-mouth (WOM) marketing and social influence, the report is the first ever to quantify and bring attention to conversations about brands that happen at work, around the proverbial water cooler. READ FULL RELEASE The Water Cooler Impact Final Press Release

Even with the help of Taylor Swift appearing in commercials, Diet Coke no longer reigns as the nation’s No. 2 soda brand. Pepsi has retaken the second slot behind Coca-Cola. Ad Age, citing a recent report by Beverage Digest, says Diet Coke lost 6.6% volume in 2014, which dropped it to third place in terms of market share. This is attributed to consumers flocking less to diet drinks and as a result changing tastes and health concerns, according to the Beverage Digest report. Among the top 10 soda brands, diet brands performed poorly in comparison to regular brands. In addition to Diet Coke’s decline, Diet Pepsi — the seventh leading soft drink brand — lost 5.2% volume, the second biggest decline after Diet Coke. Fanta saw the biggest gain, shooting

By Brad Fay, Yesterday, 8:04 AM While we’ve long discarded the simplistic notion that a prospective customer sees or hears a commercial or ad and then —“eureka”— decides to run out and buy the advertised brand, what we haven’t fully grasped is what exactly occurs on the long and winding path to purchase. READ MORE

One in eight word-of-mouth interactions results in consumer sales — some $6 trillion in annual consumer spending, according to a new study. The research from the Word of Mouth Marketing Association (WOMMA) — paid for by agency and brand sponsors, including AT&T, Discovery Communications, Intuit, PepsiCo and Weight Watchers — says the study was based on “sophisticated econometric modeling of sales and marketing data provided by participating brands on a confidential basis.” The study came from “consumer word of mouth” in six categories — telecommunications, food, beverage, software, personal services and television — through online and offline consumer conversations and recommendations. Read more…

(Cristian Vergara). Keller Fay Group, empresa de investigación de mercados desarrolló la primera investigación de profundidad sobre los consumidores de Brasil y Colombia relacionada con word of mouth (conversaciones de boca a boca) y reveló que los consumidores en estos dos países hablan de marcas dos veces más que sus contrapartes en EE UU. En conversación con PRODU, Ed Keller, CEO de la organización, destacó que si bien miden continuamente el boca a boca en los EE UU y el Reino Unido, sus clientes han mostrado un gran interés por conocer el comportamiento en Latinoamérica. “Nuestra investigación ha demostrado que los hispanohablantes en EE UU participan en una enorme cantidad de boca a boca, mucho más que la población general”. Read more…

Fall is Around the Corner and So Is Football. Keller Fay Reveals Which Teams are the Word of Mouth Winners The NFL preseason is upon us and on September 4th, the opening game between the Packers and Seahawks at CenturyLink Field starts the 2014 season.  With the start of a new football season, American’s will be talking, tweeting, and posting on social media sites.  Keller Fay Group is here to talk about which teams have earned the most chatter over the course of the past year, and what the trends have been. The Dallas Cowboys have been dubbed “America’s team” and whether they were winning or not, they have traditionally been the most talked about football team.  That is no longer true. The Denver Broncos and the Seattle Seahawks are

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    We are proud to announce that Ben Schneider, Research Director at Keller Fay, has won a prestigious international research award:  The Manolo Award  (http://www.ariaalliance.org/manolo-award/) for Future Industry Leaders in the Americas.  The award is in memory of Manuel “Manolo” Barbarena, an entrepreneur who led his company to be one of the largest and most influential market research firms in Mexico and Latin America.  He died young at 48 and the award is now run by eleven national research associations across the Americas, who have decided to keep the flame of Manolo’s vision alive by enabling emerging research industry leaders across the Americas to benefit from exposure to other research cultures in countries other than their own.  Ben will be off to Latin America later this year for a two week immersion

NIELSEN & KELLER FAY GROUP WEBINAR How to Use Television to Increase Brand Word of Mouth Date: Wednesday, May 14, 2014 Time: 2-2:45pm Eastern/1-1:45pm Central Cost: Complimentary Webinar Speakers: Mike Hess, EVP, Data Fusion and Integration Brad Fay, COO, Co-Founder of the Keller Fay Group REGISTER NOW!   Word of mouth (WOM) drives sales and makes marketing significantly more effective. And now you can plan media to maximize your advertising’s word of mouth impact. Join Nielsen and Keller Fay for this live webinar to hear key insights drawn from our fusion of NPM (National TV) and TalkTrack® (Keller Fay’s Word of Mouth measurement system).   Key takeaways will cover:   The role of TV in generating WOM Word of mouth’s influence on purchase decisions and how to incorporate it in

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