Engagement Labs Ranks the Top U.S. Quick Service Restaurants and Casual Dining Restaurants Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – April 21, 2016 – Technology and data company Engagement Labs released rankings on the top U.S. quick service restaurants and casual dining restaurants on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “Known for their convenience and affordability, quick service and casual dining restaurants are an extremely appealing food option for the public. With social media used as a platform to introduce new menu items and promotions, consumers are constantly turning

Engagement Labs Announces Rankings of the Top U.K. Airlines Based on Social Media Performance and Word of Mouth Conversations LONDON, U.K. – April 14, 2016 – Technology and data company Engagement Labs, creator of the eValue™ score, released its data rankings on the top airlines serving the UK, on both social media and through offline word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “For airlines, social media acts as an important extension of a brand’s customer service, providing an avenue for consumers to ask questions and communicate directly with the airline, at an often stressful time” said Steve Thomson, UK Managing Director

Considerable attention has been paid lately to quantifying the role of word of mouth and social media in driving sales.  Is it a critical business driver, or a “nice to have”? From our research, we know that advertising coupled with word-of-mouth is a powerful driver of sales. About one-third of the sales impact is attributable to WOM acting as an “amplifier” to paid media, such as television, with consumers spreading advertised messages. A landmark study commissioned by the Word of Mouth Marketing Association (WOMMA) and conducted by the market mix modelers at Analytic Partners measured the impact of consumer word of mouth in six diverse categories, and found that online and offline consumer conversations and recommendations account for 13% of consumer sales, on average. That represents $6 trillion in annual consumer

Who has the biggest impact on buying decisions? New Keller Fay research shows that people overwhelmingly trust the recommendations of micro influencers. Micro-influencers are not traditional celebrities, but rather individuals who work in their category or are truly knowledgeable, passionate and authentic and are seen as a trusted source when it comes to recommendations for what to buy. This new research adds new insight into why these are the people brands should be targeting to spread the word about their products and services, building on the firm’s decade+ expertise into influencer marketing that started with the publication of Ed Keller’s book, The Influentials:  One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy. In this recently released study for client, Experticity, the

Engagement Labs Ranks the Top U.S. Airlines Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 24, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. airlines on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. Top 10 U.S. Airlines on Social Media U.S. Airlines Offline WOM Rankings “The airline industry as a whole thrives on customer satisfaction and places emphasis on developing trusted relationships with its consumers to ensure that when booking decisions are made, their service remains top of mind. Therefore, it is imperative for

Did you tune in? Last month, we partnered with Cognito Insights to bring you the first part of their webinar series titled “Social Sharing in B2B: Understanding the Cycle of Influence.” Peeling back the layers surrounding the complex topic of social sharing, we identified for B2Bs in the financial sector the impact of social sharing, implications for measurement, the challenges they face and the sharing opportunities that arise from these challenges. If you missed out, don’t you worry – we have you covered! Take a look below to view the webinar presentation: Social sharing in B2B: Understanding the cycle of influence from Keller Fay Group Keep your eyes open for more information regarding the second webinar to come your way this month – it’s not to be missed!

Engagement Labs Announces Rankings of the Top U.S. Hotels Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 10, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. hotels on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “As March break descends upon us, the hotel industry is preparing for a boost in bookings,” stated Bryan Segal, CEO at Engagement Labs. “Travelers are turning to social media to discover various options and receive recommendations on where to stay during their trips. As hotel bookings are highly influenced

Engagement Labs Ranks the Top U.S. Automotive Brands Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 3, 2016 – Technology and data company Engagement Labs, released its rankings on the top U.S. Automotive brands both on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “In a competitive field such as the automotive industry, brands have a tough time standing out. While social media provides an excellent avenue to differentiate one’s brand from the competition, it’s just as important for brands to understand the power of its offline conversation impact,” stated Bryan

Engagement Labs Announces Rankings of the Top U.S. Car Rental Companies Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 17, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. car rental companies both on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “With car rental companies so heavily reliant on consumer online research and reviews, response strategies are vital for their online success. Social media channels act as a go-to-source for customers to voice their opinions and concerns, thus how these brands respond to these inquiries

Marketing mix research tells us that advertising and word-of-mouth are significant drivers of sales. We also know that advertising has a greater impact when it generates word-of-mouth. According to a 2014 marketing mix project by Analytic Partners for the Word of Mouth Marketing Association (WOMMA), about a third of the sales impact of word-of-mouth is attributable to it acting as an amplifier to paid media. Yet only some television advertising is effective at sparking conversations. In a recent study, advertising agency UM evaluated the types of messages that were more likely to be shared online. And to better understand which types of creative are most likely to generate word-of-mouth, Keller Fay Group partnered with CBS to test the “talkability” of advertising creative. The results of each study provide valuable guidance

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