“The best research we’ve done in years” That was how Paul Hayes, Commercial MD of News UK, described Project Footprint, a study which mapped out the influence & impact of digital newspaper advertising across online and offline channels.  At the recent Print & Digital Research Forum, Keller Fay’s UK MD Steve Thomson joined Sean Adams, Head of Insight, Commercial at News UK to present the research. View their presentation and discover how this new research allows News UK to demonstrate the full value of its digital properties. Influence and impact across all channels – Keller Fay Group from Keller Fay Group

Engagement Labs Announces ‘Total Social’ Rankings of Top U.S. Retailers Based on Social Media and Word of Mouth Performance TORONTO, ON – November 23, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. retailers for both social media and word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool, and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Retailers – Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. retailers and Keller Fay’s TalkTrack® 2015 ranking U.S. retailers’ word of mouth conversation. “A retailer’s entire year is often determined in the months leading

Advertisers typically focus on how consumers spend time when choosing the best way to reach their target audiences. But as outdoor advertising company, Clear Channel Outdoors Americas asks in a recent blog post, is this really the right metric on which to base marketing strategy? The company pointed to Keller Fay research, which found that “out of home” advertising generates a disproportionately high amount of word of mouth conversations. Overall, there are 25.2 billion annual word of mouth impressions citing billboard ads. The company concludes that advertisers should focus on ways to measure ad impact as a way of maximizing advertising investments.  Do you know what the total impact of your advertising is, when you factor in not only paid reach but the earned impact via word of mouth impressions and social

Engagement Labs Ranks Major Professional Sports Leagues for Both Social Media Performance and Offline Word of Mouth Conversations TORONTO, Ontario – November 16, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings of the major professional sports leagues on social media and through offline word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. “Major professional sports leagues have some of the most loyal fans around. With the far-reaching appeal of sports content and the passion from fans, sports leagues have a major opportunity to utilize social media to keep fans engaged both online and offline

TORONTO, ON – November 16, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of the eValue™ score, has been named one of the Most Innovative Public Companies by the CIX and Stockhouse for its market-leading technology that is changing the way companies and marketers measure social media effectiveness. Chosen by a selection committee made up of technology experts and investors from across the country, Engagement Labs will be presenting at CIX Public Investor Day on Wednesday, November 18, 2015. The Company will showcase its innovative data technology that delivers analytics and insights to top brands, agencies and publishers that enables them to more effectively allocate their social media spend and resources and leverage this growing marketing channel. “We are honored to be selected by the CIX and Stockhouse

Engagement Labs Announces Rankings of Top U.S. Beer Brands Based on Social Media and Word of Mouth Performance TORONTO, ON – November 10, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. beer brands for both social media and word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Beer Brands – Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. beer brands and Keller Fay’s TalkTrack® 2015 ranking U.S. beer brands’ word of mouth conversation. “Beer has immense appeal to a broad audience,

TORONTO, ON–(Marketwired – Nov 10, 2015) –  Keller Fay Group, an Engagement Labs (TSX VENTURE: EL) company and creator of Talk Track®, today announces the addition of Maggie Fosdick as Vice President. Fosdick will manage key media and agency accounts, and help the Company further develop their “Total Social” measurement data and analytics tool, which will provide brands with a 360 degree view of how audiences are talking about their brand, both online and offline. Working out of the Keller Fay office in New Brunswick, New Jersey, Fosdick will use her years of experience and knowledge in the industry to expand the reach of the Keller Fay brand. “Maggie’s experience working with influential brands in the research and analytics industry will be leveraged to stay at the leading edge of

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Why does “social marketing” work amazingly well? Because humans are “hardwired to be social.” PBS recently aired a special featuring biologist E.O. Wilson: “Of Ants and Men,” which can be viewed in its entirety on the PBS website. The documentary presents the evolutionary science of how and why humans are social creatures. It also provides compelling evidence of why marketing professionals should focus on word-of-mouth and social marketing. While face-to-face conversation may be as old as time, our understanding of the importance of social interaction is new and still emerging. Scientists like Wilson – as well as anthropologists, evolutionary biologists, social psychologists, neuroscientists, epidemiologists, network theorists, and more— are uncovering powerful new evidence of just how connected we are to each other and the degree to which our decisions, large

Engagement Labs Announces Rankings of Top U.S. Financial Institutions Based on Online and Offline Conversations TORONTO, ON – Nov 4, 2014 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. banking institutions for both online and offline conversations. TD Bank, Regions Bank and PNC Bank show the greatest strength in building engagement with audiences both on social media and through offline word of mouth (WOM) conversations. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten Online Social Rankings of U.S. Banking Institutions – Six Month Comparison Source: Engagement Labs eValue™ 2015 rankings of U.S.

Engagement Labs ranks TV advertising campaigns that drive brand conversations TORONTO, Ontario – October 27, 2015 – Keller Fay Group, an Engagement Labs (TSXV:EL) company, has partnered with Analytic Partners to gain a deeper understanding of the relationship between consumer word of mouth (WOM) and the quality of brand advertising, to determine the impact it has on sales. The study brings together robust WOM tracking data using Keller Fay’s TalkTrack®, and extensive industry insights from Analytic Partners’ ROI Genome Project. According to an analysis of more than 250 TV campaigns, the study found that when advertising causes conversations and online sharing, it is much more likely to also drive sales, compared to when it does not drive conversation. Additionally, the quality of the creative is more effective at driving consumers

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