How well does WOM about TV shows align with ratings?  The latest tracking from Keller Fay for Ad Age says, “Quite well.”  People talked the most about the shows they watched the most … for the most part.  So what do you think?  Does water cooler talk predict the hit series?  See the results and story on Ad Age: http://bit.ly/Hw5dL2

At the recent 2013 Marketing Forum in Scotsdale, invitee Suzanne Fanning, ‘one of marketing’s top movers and shakers’ as per Forbes, pointed to total social or word of mouth as a hot marketing trend. In an Oct. 28th Forbes.com article, “A Sneak Peek at 2014 Marketing Trends and Other Hot Topics,” Suzanne noted that: “While all areas of social are important, Suzanne distinguishes between WOM and most digital-only forms of social engagement because WOM transcends all vehicles. According to Keller Fay research, only 10% of consumer conversations occur online with the other 90% occurring elsewhere, making WOM engagement broader than digital engagement.” Read full article on Forbes.com ….

Mediapost’s Marketing Daily Commentary by Ed Keller, October 22, 2013 – Location, Location, Location – brands in pursuit of all-important consumer word of mouth and advocacy cannot afford to ignore it, same as channels or demographics. Read Ed Keller’s take in MediaPost on what goes into marketer’s ‘secret sauce’.  Based upon a new research study, “America’s Most Talkative Cities”. Read more at Mediapost.com: http://www.mediapost.com/publications/article/210949/for-word-of-mouth-the-secret-sauce-lies-in-the-so.html?edition=66019#ixzz2iW6oVQ9W

  Keller Fay Group Study Reveals Top 10 Ranking, Highlighting Opportunities for Brand Marketers to Drive Recommendations, Especially “Down South” Houston More Likely to Talk About Automotive (+37%), Jacksonville – Finance (+56%), Miami – Travel (+75%) New Brunswick, NJ – October 21, 2013 – Are certain U.S. cities more “talkative” about brands than others? A new study, “America’s Most Talkative Cities,” released by leading word-of-mouth research company, The Keller Fay Group, reveals that residents of Houston, TX have an average of 95 consumer conversations per person per week, more than the residents of any other major city in the United States. As marketers are increasingly recognizing the significant role that word of mouth (WOM) plays in driving business outcomes such as sales, results suggest that certain cities are more WOM-focused

America’s Most Talkative Cities

Monday, 21 October 2013 by

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For the third week in a row, Ad Age is taking a broad view of the “social buzz” surrounding the fall TV season’s new shows and listening in on “real world” conversations — not just what you see on Twitter and Facebook. We worked with the Keller Fay Group, a market-research firm that specializes in tracking word-of-mouth, to generate the chart you see here. (Last week’s chart is right over here.) The data is based on interviews with a cross-section of 1,452 Americans ages 13 to 69 years old who were interviewed from Oct. 7 to Oct. 13 regarding 29 new, high-profile TV shows that have premiered already or will premiere shortly. Because the fall TV premiere schedule stretches on for weeks and weeks through September and October, Keller Fay is conducting

For the second week in a row, Ad Age is taking a broad view of the “social buzz” surrounding the fall TV season’s new shows. You’re used to seeing data about conversations happening in social media, but what about offline conversations? Enter the Keller Fay Group, a market-research firm that specializes in tracking “real world” word-of-mouth conversations. Ad Age worked with Keller Fay to generate the following chart of the top ten most talked about new tv shows. Real world popularity trends are unfolding as the season gets underway: Read the Keller Fay analysis on AdAge ..

Today Nielsen introduced Nielsen Twitter TV Ratings, a product intended to measure the activity and reach of Twitter conversation about shows.  According to an Oct. 6th article in the New York Times, the new product has yet to be embraced by network executives or gain a broad client base among advertisers.  Brands must not overlook the fact that “the overwhelming majority of conversations about TV shows still take place offline,” said Ed Keller, CEO of the Keller Fay Group, who was interviewed by Brian Stelter of the New York Times.  “The conversations that take place in the real world can often be quite different from those that take place on social media,” Mr. Keller stated.  Read more at the New York Times (tiered subscription model) …

Keller Fay Group, a market-research firm specializing in word-of-mouth, was enlisted by AdAge Media News to generate a chart of the top ten new tv shows for the last week of September. The data is based on interviews with a cross-section of 1,454 Americans ages 13 to 69 who were asked (between Sept. 23 and Sept. 29) about the real-world conversations they’ve had regarding 29 new high-profile TV shows that premiered in September or will be premiering shortly. Because the fall TV premiere schedule stretches on for weeks and weeks, from September into October, AdAge and Keller Fay will be following up with additional updated charts in the coming weeks. Once everything of note has premiered, we’ll then take a look at how word-of-mouth buzz and ratings correlate.  Stay tuned! Article

Fall is here, and with it everyone is talking football. Well, not everyone, perhaps. But befitting the nation’s most popular sport, it generates a huge amount of conversation. According to my firm’s research, there are 15 billion annual WOM impressions about football. In fact, over the course of the year, fully a third of all conversations about sports are about NFL teams. Which teams get the most chatter? That depends heavily on whether you measure via social media, or whether you also include the 90% of conversations that take place offline. With the NFL – as with so many areas of American life that we look at – it turns out the two conversations are quite different. As noted in my recent blog post, an ambitious academic research study that

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