‘Face-to-Face’: Why Word of Mouth Still Beats Social Media
July 5, 2012Posted on Kirkus Review By Clayton Moore Social media is not king, according to the head honchos of the Keller Fay Group, the groundbreaking marketing and research consultancy devoted not to the Twitterverse but to good old-fashioned word of mouth. In their new book, CEO Ed Keller (The Influentials, 2003) and COO Brad Fay delve deep into the fallacies behind the “Social Media Gold Rush,” and give great thought to the media strategies that really . More >
Advertising vs. Word of Mouth in the Presidential Election
June 29, 2012 by Ed KellerBy Ed Keller June 28, 2012 Everyone is talking about the massive amount of money that will be spent on advertising during this presidential election. But a recent article in the New York Times illustrates that advertising alone will not win the campaign, and that organized, person-to-person persuasion remains critically important. Entitled, “Obama Campaign Banks On High-Tech Ground Game to Reach Voters,” the article explains how “a cadre . More >
The Social Impact of Out-of-Home Viewing of Sports Events
June 6, 2012By Ed Keller June is a very active time for sports television: the NBA Playoffs are in full throttle along with the Stanley Cup, MLB races are taking shape, the US Open Golf tournament is soon upon us with Tiger Woods once again relevant, and two of Tennis’s major tournaments (The French Open and Wimbledon) will take place this month. And by the end of next month it will be on to the London 2012 Olympics. Major sports events are particularly . More >
Facebook, Face-to-Face, and Other Social Channels
May 29, 2012By Ed Keller The run up to Facebook’s IPO was abuzz with optimism about just how large and successful it would be. The first few days following the IPO have been awash with stories of doom and gloom, a failed IPO, and lawsuits. It’s now time for some perspective – not from an investor’s point of view, but from the point of view of social marketing. There is no question that there is a hugely important social wave rolling across the world . More >
The Cluetrain Manifesto Revisited: Past is Prologue, Part 3
May 15, 2012By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK: Why Real Relationships Rule in a Digital Marketplace, will be published. You can download a free excerpt from the book here or buy it online here. As part of our research we looked at the history of word of mouth and social influence, and were reminded that the past is indeed prologue. My first blog on this topic, reviewed the seminal work of Columbia Professors . More >
Social Marketing: Past is Prologue, Part 2
May 10, 2012By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK: Why Real Relationships Rule in a Digital Marketplace, will be published. You can download a free excerpt from the book here or find it online here. As part of our research we looked at the history of word of mouth and social influence, and were reminded that the past is indeed prologue. My first blog on this topic, reviewed the seminal work of Columbia Professors . More >
Social Marketing: Past is Prologue
May 7, 2012By Ed Keller On May 22, my new book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace will be published. Coauthored by Brad Fay, it is a book about the hugely important social wave that is rolling across the world of business today. But unlike many books and articles argue that online social networks are creating this social wave, we argue that the largest and most important part of social influence is that which . More >
Buzz about London 2012 Olympics building gradually
May 1, 2012By Steve Thomson, Managing Director, Keller Fay UK UK consumers are talking more and more with their friends and relatives about the London 2012 Olympics and Paralympic games, but the rise in buzz about the games is very gradual. To date, football remains a much bigger talking point, particularly among men and many traditional sport fans. Buzz is also much weaker outside of London and the South-East. These are the findings of the latest consumer . More >
Conversations vs. Connections
April 26, 2012By Ed Keller MIT Professor Sherry Turkle wrote a powerful opinion piece in this past Sunday’s New York Times Sunday Review in which she draws a sharp distinction between conversations that take place face-to-face, in the real world, and connections that get made online through social networking sites. “We are tempted to think that our little ‘sips’ of online connections add up to a big gulp of real conversation,” she writes. “But they . More >
Why you need ‘words’ to drive word-of-mouth
April 23, 2012By Steve Thomson, Managing Director, Keller Fay UK In his latest blog, UK ad legend Dave Trott bemoans the trend for ads which are “beautifully made, but dull and invisible to anyone outside advertising”. Trott’s frustrated with risk-averse clients settling for easy-to-like campaigns which have little of any substance to say. Crucially, Trott feels that the expensive, vapid ads he refers to have weak viral properties, and fail to realise the . More >
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