Conversations about Car Brands
by John Moore TalkTrack Conversationalist, November 29, 2010This is the final in a series of posts sharing Keller Fay TalkTrack® analysis on word of mouth in the automotive industry. The information shared below is from a comprehensive two-year study More >
Psst, Did You Know Most Word of Mouth is Offline, Not on Social Media?
by Ed Keller Pollack PR Marketing Group Blog (pollackblog.com), November 25, 2010Social media is all the rage today among marketers and communicators. The allure of Facebook, Twitter, Four Square, and other social networking sites, along with all the apps that help to fuel conversation More >
Conde Nast – Keller Fay Study Puts a Price on Influencers
by Ed Keller, November 24, 2010Last week, UM’s Graeme Hutton posted a blog piece in which he posed the question, “Do Influencers Really Matter?” By analyzing the relationship between influencers and general consumers Hutton concludes More >
Conversations about Bailouts, Bankruptcies, and Recalls
by John Moore TalkTrack® Conversationalist, November 22, 2010This is the third in a series of posts sharing Keller Fay TalkTrack® analysis on word of mouth in the automotive industry. The information shared below is from a comprehensive two-year Keller More >
Surprising Facts about Automotive WOM
by John Moore TalkTrack Conversationalist, November 15, 2010This is the second in a series of posts sharing Keller Fay TalkTrack® analysis on word of mouth in the automotive industry. The information shared below is from a comprehensive two-year More >
Keller Fay Car Talk
by John Moore TalkTrack Conversationalist, November 9, 2010The beleaguered automotive industry is revving up its sales engine. Chrysler, Ford, Honda, and Nissan have all recently reported year-over-year sales increases of more than 15%. That’s remarkable More >
Two-Thirds of All Brand-Related Word of Mouth is Positive
by Ed Keller, November 9, 2010By now most marketers recognize the central role that word of mouth and social media play in consumer decision making and strategies to tap the power of word of mouth – both online via social media More >
Word of Mouth Virtues of Online Media
by John Moore TalkTrack Conversationalist, November 1, 2010We’ve already shared interesting insights into how Television Advertising and Magazine Advertising can trigger word of mouth conversations as well as spark sales. Now, we dig into Keller Fay data More >
Word of Mouth Virtues of Magazine Advertising
by John Moore TalkTrack Conversationalist, October 25, 2010Last week we shared new internal data showing the virtues of advertising on Television to spark word of mouth conversations. Pulling from the same Keller Fay data, this presentation explains how Magazine More >
If a Tweet Falls in Cyberspace and Nobody Reads It, Does It Still Make an Impact?
by Ed Keller, October 19, 2010“For an ad to be effective, it must first be seen and read.” This observation was made a century ago by the advertising research pioneer, Dr. Daniel Starch, in his 1906 book, Advertising: It’s More >
