New Wharton Research on WOM
by Ed Keller, August 25, 2010What Gets People Talking? New Research from Wharton Reveals Surprising Answers : There is an abundance of attention paid to the tools and technologies that brands can use to facilitate social interaction More >
Offline Talkers Have More Credibility
by John Moore TalkTrack Conversationalist, August 19, 2010According to Edelman’s 2010 Trust Barometer study, the percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010. That’s More >
Four WOM Statistics
by John Moore TalkTrack Conversationalist, August 16, 2010We begin the TalkTrack® Abstract posting series by sharing four statistics every marketer must know. As a way of background, the stats shared below have been culled from recent Keller Fay More >
Keller Fay Data Archive
by John Moore TalkTrack Conversationalist, August 12, 2010Every brand seeks to be part of conversations people are having about businesses, products, and services. Word of Mouth (WOM) conversations have become today’s sought-after earned media. That’s More >
Conversational Power of Talkative People
by John Moore TalkTrack Conversationalist, August 8, 2010Celebrity personalities like Ashton Kutcher, Lady Gaga, and Kim Kardashian are developing marketing partnerships with brands in hopes of driving word of mouth conversations. As the “President of More >
Australia Word of Mouth
by Ed Keller, August 3, 2010The results of Australia’s first in-depth study of word of mouth find that Australians have an average of 67.8 conversations about products, services, and brands per week, exceeding slightly the number More >
All Media Are Social: The Unique Roles of TV, Print, and Online in Driving Word of Mouth
by Ed Keller, July 15, 2010MediaBizBloggers.com If you want your brand to “go viral,” Twitter and Facebook are the ways to go. Right? Well, maybe. But those are only two options among numerous media strategies you can More >
The Conversation Manager: Q&A with Author and Consultant Steven Van Belleghem :
by Ed Keller, June 30, 2010I write regularly in this column about the rising power of word of mouth and social media and the opportunities for brands to spark consumer conversation as both a marketing strategy and an outcome More >
The Medium and the Message: The Surprising Role the Internet Plays in Word-of-Mouth
by Ed Keller, June 17, 2010It almost always surprises people when I show our research that finds 90%+ of word of mouth conversations about products, services, and brands takes place offline, while less than 10% of conversations More >
Google’s Seven Rules for Building Brands with Word of Mouth
by Ed Keller, June 6, 2010Last week, the Word of Mouth Marketing Association (WOMMA) held its School of WOM in Chicago. The theme: Creating Talkable Brands. (Disclosure: I am a WOMMA Board member.)In a conference full of More >
