It Pays to Get People Talking, But is Paying for Talk Ethical?
by Ed Keller, June 17, 2009One sure sign that an industry has “arrived” is when debates about ethics, or the need for regulation, become heated. Certain practices in social media and word of mouth are now in the ethical More >
TV is a “Word of Mouth Winner” in the Economic Downtown
by Ed Keller, June 1, 2009American Idol was again the most watched show on television this year, according to the Nielsen ratings for the 2008-2009 season. But the Fox Broadcasting juggernaut was not the king of “buzz” More >
Friending Your Consumer? Think Offline Too
by Ed Keller, May 21, 2009Eric Schmidt, CEO of Google, ended his Commencement address at the University of Pennsylvania last week by exhorting the graduates to “turn off your computers and phones and discover all that is human More >
Riding the Word of Mouth Wave with Advertising
by Ed Keller, May 6, 2009The growth statistics for social media are truly impressive. Facebook has grown from 100 million to 200 million users in less than eight months. Twitter’s audience grew 76.8% in just one month, More >
Comparing Online and Offline Word of Mouth
July 15, 2008Mom WOM: New Insights into Word of Mouth Conversations Among Mothers of Young Children
April 23, 2008A BabyCenter / Keller Fay Research Study
Click here to download the paper
A Holistic Approach to the Measurement of WOM
April 9, 2008Voted “Co-Winner: Best Paper” at ESOMAR’s WM3 Conference
Click here to download the paper
Leading the Conversation: Influencers’ Impact on Word of Mouth and the Brand Conversation
November 13, 2007Word of Mouth Marketing Association
Click here to download the pdf
Teen Word of Mouth All-Star
July 1, 2007Click here to download the paper
It’s What They Do
March 5, 2007Click here to download the paper
