Ed Keller’s Interview on The Briefing
July 26, 2012Posted on monocle24.com July 17, 2012 In a recent interview with Ted Kravitz, on Monocle24′s The Briefing, which focuses on global affairs, business, culture and design, Ed Keller cautioned businesses More >
How Online Marketing Can Fuel Offline Conversations
July 26, 2012posted on Mashable.com July 18, 2012 By Brad Fay The fact is no medium drives offline conversation better than online marketing. In fact, our research shows that in 15% of conversations about products More >
The Secret of Becoming a Must-Have Brand
July 19, 2012Ed Keller discusses the importance of Word of Mouth Marketing in becoming a Must-Have Brand. More >
Media Planning for Word of Mouth
July 18, 2012By Ed Keller July 13, 2012 One of the key themes of this blog and my recent book is that the opportunities for business to engage in social marketing extend far beyond online social media such as Facebook More >
Advertising vs. Word of Mouth in the Presidential Election
June 29, 2012By Ed Keller June 28, 2012 Everyone is talking about the massive amount of money that will be spent on advertising during this presidential election. But a recent article in the New York Times illustrates More >
(AUDIO) Is Social Media A Waste of Time?
June 21, 2012Download this show Ed Keller is the co-author of a new book called “The Face-to-Face Book.” Keller says real relationships rule in a digital marketplace. While everyone is busy trying to More >
The Social Impact of Out-of-Home Viewing of Sports Events
June 6, 2012By Ed Keller June is a very active time for sports television: the NBA Playoffs are in full throttle along with the Stanley Cup, MLB races are taking shape, the US Open Golf tournament is soon upon us More >
Facebook, Face-to-Face, and Other Social Channels
May 29, 2012By Ed Keller The run up to Facebook’s IPO was abuzz with optimism about just how large and successful it would be. The first few days following the IPO have been awash with stories of doom and gloom, More >
The Cluetrain Manifesto Revisited: Past is Prologue, Part 3
May 15, 2012By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK: Why Real Relationships Rule in a Digital Marketplace, will be published. You can download a free excerpt from the book More >
Social Marketing: Past is Prologue, Part 2
May 10, 2012By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK: Why Real Relationships Rule in a Digital Marketplace, will be published. You can download a free excerpt from the book More >
