Your Facebook Fans are “1 Percenters”
February 2, 2012Ed Keller With this week’s Facebook IPO filing, a lot of big numbers are being bandied about: An estimated $5 billion initial offer, and perhaps between $75 and $100 billion for the total market valuation. Facebook More >
Why Brands Must Care about Both Offline and Online Word of Mouth
January 27, 2012By Ed Keller I have written previously about a groundbreaking academic study that highlighted how fundamentally different online conversation is from offline word of mouth. The headline finding from More >
Content-sharing not an end in itself
January 24, 2012By Steve Thomson, Managing Director, Keller Fay- UK UK department store John Lewis hit an apparent bulls-eye over the Christmas season, achieving the kind of viral success with its seasonal TV ad that More >
Email Marketers Claim “Email is the New Social Media”: Fact or Fiction?
December 20, 2011By Ed Keller As the trade press continues to focus on the year that was in 2011 and forecasts for the year to come in 2012, social media remains a hot topic of conversation. Two reports have come out More >
Are you Maximing Your Word of Mouth at Retail? Lessons from Apple
November 17, 2011By Ed Keller In Steve Jobs, Walter Isaacson talks about the seven industries that Steve Jobs revolutionized: personal computers, animated movies, music, phones, tablet computing, digital publishing, More >
Traditional Media Is Social’s “Rock in the Pond”
November 3, 2011By Ed Keller Imagine you have an important marketing investment decision to make, and you have what you think is clear and compelling evidence. Then, you subsequently learn that in fact you are overestimating More >
Social Media is “Word of Mouth on Steroids”: Or is It?
October 24, 2011by Ed Keller At a conference earlier this year, an executive from Facebook declared that social networking sites like Facebook deliver “word of mouth at scale.” He went on to say, “This is what More >
Word of Mouth Infographic
October 20, 2011Thanks to WOMMA for creating this infographic on “The Word and the World of Customers: Word of Mouth Marketing Offline and Online.” We at Keller Fay are pleased to see our research featured, along More >
Showing Emotion is the New Black
October 6, 2011by Ed Keller At a recent event in Seattle sponsored by the Word of Mouth Marketing Association, Heather Oldani of McDonalds told the audience, “For brands, showing emotion is the new black.” It resonated More >
Word of Mouth in China: What is the Sound of a Billion Voices?
September 23, 2011By Ed Keller Two research studies about the importance of word of mouth in China came to my attention recently. One was by Initiative and the other by TNS. These come on top of a 2010 article in the Harvard More >
