Buzz and TV Shows: Are We Listening to the Right Voices?
September 15, 2011The new television season is upon us, and the trade press has been abuzz, not only about which new shows will thrive and which will die, but also about social media and so-called social media ratings. Senior More >
Why Zappos’ Tony Hsieh Dislikes Social Media, Despite 1.8M Followers on Twitter
by Ed Keller, September 8, 2011The CEO of Zappos Tony Hsieh has 1.8 million followers on Twitter. In many marketing circles, he is something of a Twitter god, using the Twitter feed to promote Zappos and his way of thinking about business More >
Financial WOM is More than Just Bank-Bashing
by Steve Thomson, Managing Director, Keller Fay-UK, August 1, 2011Banks and bankers have not had a good press over the last few years, with politicians, media commentators, and the general public seemingly having little good to say about them. For other financial services More >
Life in the Fast (Food) Lane
July 12, 2011Today’s teens live in the fast lane – school, homework, extra-curricular activities like sports or band, a social life, and in many cases a part-time job take up much of their time. They More >
What’s the Biggest Online Source to Drive Word of Mouth? The Answer Might Surprise You.
by Ed Keller, June 28, 2011With the meteoric rise of social networking, marketers can be forgiven for thinking that word of mouth equals social media. This is wrong on two counts. Firstly, the overwhelming majority of word of mouth More >
The Emotions That Spark Word of Mouth
by Ed Keller, June 22, 2011In his keynote speech to the Advertising Research Foundation’s recent media conference, New York Times columnist David Brooks talked about key themes from his new book, The Social Animal, that relate More >
Word of Mouth and the Internet
June 20, 2011New research from Keller Fay and Google reveals new information on word of mouth and the Internet. Click here to see the video.
Conversation Triggers
June 14, 2011Ed Keller and Emily Vanides of MediaVest presented at the ARF AM 6.0 conference on June 13, 2011. Click here to see the presentation.
Supercharging the Path to Purchase Via Word of Mouth
by Ed Keller, June 2, 2011How do we know word of mouth drives sales? An important answer to this question comes from a new study that demonstrates the increasing importance of word of mouth as consumers get closer to making a purchase More >
Tech talk needs to keep it real
by Steve Thomson, Managing Director, UK, May 26, 2011We know that consumers the world over – and we really do mean the whole world these days – love to talk about new technology and technology brands. Long gone are the days when tech talk was limited More >
