MMC Introduces the Influencer-Hers
by Ed Keller, May 16, 2011One of our specialties at Keller Fay is influencer marketing. In fact, Brad Fay was a panelist just last week on two separate events in Chicago where he talked about influencers: The School of WOM conference More >
What Britain Talks About, and Where They Talk About It
by Steve Thomson, Managing Director, Keller Fay UK, May 2, 2011Yes, the weather, football, and – in recent days at least – the Royal Family. But, through Keller Fay Research, we know that most Brits like to talk about the products and services they use, More >
How Social are Social Media, Really?
by Ed Keller, April 20, 2011There have been some interesting studies recently about social media which raise some interesting questions for advertisers. In late March came a study from Yahoo, which reported that 50% of all tweets More >
The Lakers are a Word of Mouth Juggernaut
by Ed Keller, April 19, 2011With the NBA playoffs just getting started, it’s an opportune time to see how word of mouth for the league is faring this year versus last, and which NBA teams are the most dominant when it comes More >
Importance of Technology Conversation Catalysts™
by John Moore, TalkTrack® Conversationalist, April 7, 2011We’ve already established how the most talked about technology brands use continuous innovation and heavy up-advertising to spark conversations with customers and between customers. We’ve More >
SXSW and Technology Conversation Catalysts
by John Moore, TalkTrack® Conversationalist, March 28, 2011Big brands and small brands are beginning to understand the importance of marketing to influencers. Within any social circle, there exists someone, an influencer, who has an effect on what people buy More >
Supercharging the Path to Purchase
March 23, 2011Using Word of Mouth to Drive More Consumers to Buy Ed Keller and Tony Cardinale of NBC Universal presented at the ARF’s 2011 annual Re:Think conference in New York city on March 23. Click here to More >
How Social are Social Media Audiences Really?
March 22, 2011Brad Fay and Lauren Hadley of Starcom MediaVest presented at the recent ARF 2011 Re:Think conference in New York city on March 22, 2011. Click here to view the presentation.
Word of Mouth for Technology Brands
by John Moore, TalkTrack® Conversationalist, March 22, 2011Technology products ranging from electronics to computers to software contribute significantly to the US economy. Sales of HDTVs, iPods, Tablets, Laptops, and Games not only contribute to the economy, More >
Life is Contagious: Underpinnings of Social Influence
by Brad Fay, March 22, 2011There’s a revolution happening in marketing today, the underpinnings of Social Influence – and, this time, it doesn’t have very much to do with the Internet. The really big revolution More >
