Social Media Means More than Social Channels
March 22, 2011MediaPost Social media isn’t just social media platforms. That message was a core theme during at least one panel at the Advertising Research Foundation 2011 Think conference in New York on Tuesday. Brad More >
Third Course on Food & Dining WOM
by John Moore, TalkTrack® Conversationalist, March 14, 2011Our first dish on word of mouth in the Food & Dining category shared that Americans talk about food-related brands more than any other product category. Fast food companies and packaged food brands More >
Peter Guber: “Tell to Win,” and Tell it Face-to-Face
by Ed Keller, March 9, 2011Entertainment mogul Peter Guber has written a new book, Tell to Win. This is not a celebrity tell-all, nor a personal memoir of “my forty years as a mover and shaker in Hollywood” from this More >
Second Course on Food & Dining WOM
by John Moore, TalkTrack® Conversationalist, March 7, 2011We’re in the middle of our three-course meal sharing interesting research from a client-only Keller Fay TalkTrack® report about the Food & Dining category. In our first course, we shared how More >
Dishing on Food & Dining WOM
by John Moore, TalkTrack® Conversationalist, March 4, 2011The Food & Dining product category is one of the more interesting categories Keller Fay measures through its ongoing TalkTrack® study. It’s interesting because brands in this product category More >
Social Brands: A Tale of Two Worlds
by Ed Keller, February 23, 2011Monitoring consumer conversations that take place on social media is becoming increasingly prevalent. Among the major benefits are that there is a lot of conversation that can be monitored in real time, More >
Being Recommendable is Powerful
by John Moore, TalkTrack® Conversationalist, February 21, 2011Last week we shared Keller Fay TalkTrack® data showing which retail brands are more talkable and thus, more valuable. The value of being talkable cannot be understated for the simple reason that the More >
The Retail Category is Valuable and Highly Talkable
by John Moore, TalkTrack® Conversationalist, February 14, 2011Retail brands make the American economy hum. The retail industry contributes about $4.0 trillion dollars to the US economy and is responsible for nearly 12% of all US employment [source]. According to More >
Sports Catalysts are a Marketer’s Dream
by John Moore, TalkTrack® Conversationalist, January 31, 2011The most active and passionate talkers about sports are men. That’s not necessarily a surprising statistic. What is surprising is how active, passionate, and influential the most talkable men More >
Who’s Talking About Health Care? Not Main Street
by Ed Keller, January 25, 2011Members of Congress of both parties are talking again about health care. The House of Representatives made a vote to repeal “Obamacare” its first legislative agenda item for the new Congress. More >
