Sports Word of Mouth
by John Moore, TalkTrack® Conversationalist, January 24, 2011The NCAA recently crowned its national champion in football. NFL playoffs are in full swing. The NBA and NHL are in mid-season. MLB teams will be reporting to spring training soon. And, the NCAA’s More >
The Power of “Free” to Spark Word of Mouth
by Ed Keller, January 13, 2011A recent study by the consulting firm of A.T. Kearny stimulated a lot of commentary by people I follow on Twitter, Facebook, etc. Entitled “Socially Awkward Media,” the study finds that despite the More >
Conversation Catalysts™ and the Home Products Category
by John Moore, TalkTrack® Conversationalist, January 10, 2011Last week we learned Americans (ages 18-69) will talk about home appliance brands in everyday conversations with others a staggering 22 BILLION times in a year. That’s a significant word of mouth More >
WOM and the Home Products Category
by John Moore, TalkTrack® Conversationalist, January 4, 2011Many of us spent lots of time the past two weeks in our homes with family and friends celebrating the holidays and the New Year. Others spent the past two weeks at home cocooned because of wintry weather. More >
Survey Shows Gender Differences in Retail Social Media Use
by Richard H. Levey, January 4, 2011Marketers know they need to play in the social media space. A new survey offers insight into the nature and expectations of consumers using these channels – and how brands can glean information about More >
Facebook to Marketers: Are We There Yet?
by Len Stein, December 31, 2010Most of the top 50 leading brands, which in total boast 70 million Facebook “fans,” have so far failed to capitalize on the brand-building opportunities presented by social media, according to a study More >
Sales Happen Offline, as Does WOM
by John Moore, TalkTrack® Conversationalist, December 20, 2010One of the more provocative Keller Fay statistics on word of mouth reveals less than 10% of conversations Americans have about products, services, and brands occur online (email, social media). Which More >
Wharton Study Shines New Light on Online vs. Offline Word of Mouth
by Ed Keller, December 16, 2010Social media is the rage right now in marketing circles. One area of particular interest is the opportunity for marketers to “listen” to unstructured conversation based on the data that are now available More >
Power of MOM WOM (Part 2)
by John Moore TalkTrack Conversationalist, December 13, 2010According to Working Mother magazine, there are 50 million moms in the U.S. today. The yearly spending power of American mothers is estimated at $1.6 trillion. While every mother’s role is different More >
Word of Mouth Around the World
by Brad Fay, December 8, 2010Word of mouth marketing is a global phenomenon now. Which raises an important question: How similar, or different, are people’s WOM behavior across markets? At the Word of Mouth Marketing Association More >
