Teenagers’ Conversations About Cars Declined 27 Percent Over the Last Six Years, According to Research by Keller Fay Group TORONTO, ON–(Marketwired – January 25, 2016) – Keller Fay Group, an Engagement Labs (TSX VENTURE: EL) company, in partnership with Morpace, Inc. a full-service marketing research and consulting firm, today released word of mouth (WOM) research that found teenagers, between the ages 13-17, are talking far less often about car brands than teenagers six years ago. The results of the study potentially signal a major change for the automobile industry and the broader automotive culture. 2016 ranks the first year when those born at the beginning of the 21st century will have the opportunity to get their driver’s license. According to Keller Fay’s WOM research, there was a 27 percent decline within
Engagement Labs Selected as one of Canada’s Most Innovative Public Technology Companies by Canadian Innovation Exchange (CIX) and Stockhouse
TORONTO, ON – November 16, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of the eValue™ score, has been named one of the Most Innovative Public Companies by the CIX and Stockhouse for its market-leading technology that is changing the way companies and marketers measure social media effectiveness. Chosen by a selection committee made up of technology experts and investors from across the country, Engagement Labs will be presenting at CIX Public Investor Day on Wednesday, November 18, 2015. The Company will showcase its innovative data technology that delivers analytics and insights to top brands, agencies and publishers that enables them to more effectively allocate their social media spend and resources and leverage this growing marketing channel. “We are honored to be selected by the CIX and Stockhouse
Engagement Labs’ Keller Fay Group Expands Investment in “Total Social” Measurement, Hires Agency and Media Executive Maggie Fosdick
TORONTO, ON–(Marketwired – Nov 10, 2015) – Keller Fay Group, an Engagement Labs (TSX VENTURE: EL) company and creator of Talk Track®, today announces the addition of Maggie Fosdick as Vice President. Fosdick will manage key media and agency accounts, and help the Company further develop their “Total Social” measurement data and analytics tool, which will provide brands with a 360 degree view of how audiences are talking about their brand, both online and offline. Working out of the Keller Fay office in New Brunswick, New Jersey, Fosdick will use her years of experience and knowledge in the industry to expand the reach of the Keller Fay brand. “Maggie’s experience working with influential brands in the research and analytics industry will be leveraged to stay at the leading edge of
The power of word of mouth (WOM) is unmatched in terms of consumer influence in the marketplace. It is proven to be a significant sales driver and amplifier of the effect of paid media. Brands that master the art and science of word of mouth have a significant strategic advantage. There’s one group taking the lead in all WOM conversations, engaging in far more brand talk than average — Hispanics. Join us for Univision’s next Hispanic 411 webinar on August 12 at 2 pm, where Roberto Ruiz, EVP of Strategy and Insights at Univision, and Ed Keller, CEO of the Keller Fay Group and President of Engagement Labs, will share insights and offer practical “how-to’s” for increased WOM engagement. Register Now for this Webinar! Date/Time: August 12, 2 pm-3 pm
Engagement Labs Continues Strategic Expansion Into US and UK Markets With Acquisition of Leading Conversation Market Research Firm Keller Fay Group
The Combination of Engagement Labs and Keller Fay Gives Birth to “Total Social” Measurement — Developing a Singular Measurement of Online and Offline Social Conversations TORONTO, ON–(Marketwired – Jul 24, 2015) – Engagement Labs is pleased to announce that today it has completed the acquisition of 100% of the stock of Keller Fay Group, the global leader in measuring consumer brand conversations, with offices in New York and the United Kingdom. A key objective of the acquisition is to combine Keller Fay’s industry-leading offline word of mouth measurement with Engagement Lab’s industry-leading social media analytics and technology platforms. “We will offer an integrated point of view and one-stop-shop for clients seeking to understand how a brand’s customers and prospects are engaging with the brand and with each other. This unique
Keller Fay Group Collaborates with Nielsen to Create New Digital Advertising Segments NEW YORK, June 2, 2015 /PRNewswire/ — Word of mouth experts the Keller Fay Group today announced the creation of Word of Mouth Influencer Segments in collaboration with Nielsen. The Word of Mouth Influencer Segments are now available through Nielsen Audience Segments and will enable advertisers to reach audiences most likely to amplify their marketing efforts. The solution leverages consumer online activity, as measured by Nielsen, with consumer conversations about products, services and brands from Keller Fay’s TalkTrack® – the most comprehensive ongoing study of word of mouth. READ FULL RELEASE
Keller Fay data has often been used to illustrate how digital marketing and media activity can drive offline conversation (& other real-world outcomes). Yet some marketers still struggle to fully understand online/offline interactions, and continue to evaluate the impact of digital advertising entirely via online metrics. A new. groundbreaking, research program by News UK Commercial, called Project Footprint, has shed new light on the true real-world and online impact of digital advertising, The study was conducted by Keller Fay in partnership with Comscore, providing unique, single-source measurement of exposure to digital content and offline behavior (conversation, shopping, etc.). The month-long study closely tracked the online and offline activities of 70 multi-platform subscribers to The Times in November 2014. People who saw ads on The Times were more likely to discuss
CLEVELAND (May 7, 2015) — Word-of-mouth is a massive driver of consumer decision-making, according to the “Water Cooler Report”, a new study released today by WorkPlace Impact, the leader in workplace marketing. Prepared by the Keller Fay Group, an award-winning market research company specializing in word-of-mouth (WOM) marketing and social influence, the report is the first ever to quantify and bring attention to conversations about brands that happen at work, around the proverbial water cooler. READ FULL RELEASE The Water Cooler Impact Final Press Release
One in eight word-of-mouth interactions results in consumer sales — some $6 trillion in annual consumer spending, according to a new study. The research from the Word of Mouth Marketing Association (WOMMA) — paid for by agency and brand sponsors, including AT&T, Discovery Communications, Intuit, PepsiCo and Weight Watchers — says the study was based on “sophisticated econometric modeling of sales and marketing data provided by participating brands on a confidential basis.” The study came from “consumer word of mouth” in six categories — telecommunications, food, beverage, software, personal services and television — through online and offline consumer conversations and recommendations. Read more…
Fall is Around the Corner and So Is Football. Keller Fay Reveals Which Teams are the Word of Mouth Winners The NFL preseason is upon us and on September 4th, the opening game between the Packers and Seahawks at CenturyLink Field starts the 2014 season. With the start of a new football season, American’s will be talking, tweeting, and posting on social media sites. Keller Fay Group is here to talk about which teams have earned the most chatter over the course of the past year, and what the trends have been. The Dallas Cowboys have been dubbed “America’s team” and whether they were winning or not, they have traditionally been the most talked about football team. That is no longer true. The Denver Broncos and the Seattle Seahawks are
NEWS & INSIGHTS
- Like many Americans, we spent last Sunday crowd...
- In marketing and advertising, the image typical...
- Teenagers’ Conversations About Cars Decli...