Word-of-Mouth Advocacy: A New Key to Advertising Effectiveness
December 17, 2012Read Ed Keller and Brad Fay’s new article in the Dec 2012 issue of the Journal of Advertising Research. See why the JAR editor Geoffrey Precourt says in his issue overview: “No one understands WOM better than Ed Keller and Brad Fay.”
Click here to read the article.
CBS’ Poltrack Unveils New Media Planning Tool Advertising Week presentation to focus on TV word-of-mouth affinities
October 3, 2012By
Anthony Crupi
First posted on adweek.com
CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and relatives that focus on consumer brands and products.
In a late-afternoon Advertising Week presentation, CBS chief research officer David Poltrack will take the wraps off a new media planning tool More >
Forget Facebook: Go For Face Time
September 17, 2012First Posted on thesundaytimes.co.uk
By
Carly Chynoweth
September 16, 2012
Beware of putting all the marketing effort into social media
Marks & Spencer brought in Martha Lane Fox to help with digital strategy (Francesco Guidicini)
Start with the story, not the technology. Twitter, Facebook and their social media peers are the flavour of the moment with marketing directors, More >
Conversation is STILL King!
August 28, 2012First posted on nhpr.org
August 28, 2012
By VIRGINIA PRESCOTT
Whether heralded as awesome, a distraction, or temporary attention-grabber, social media may not be the be-all, end-all of communication today. People still share their opinions and desires to each other via our favorite method…word of mouth. That’s according to the Keller Fay Group, a research and consulting company founded by Ed Keller and Brad Fay. Ed and Brad are authors of The Face-to-Face Book: Why More >
Ed Keller’s Appearance on France24.com’s ‘The Business Review’
August 24, 2012Posted on www.france24.com
By Markus Karlsson
August 23,2012
Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He’s also co-author of “The Face-to-Face Book”, More >
4 Books on Social Media and Public Relations Measurement for Your Summer Reading
August 9, 2012Posted on The Measurement Standard
August 1 2012
Book Reviews by Katie Delahaye Paine
Growing up in Durham, New Hampshire, some of my favorite memories were of grinding my way through my summer reading list in the 1730′s barn that my father rehabbed into a house. There was a classic “fainting couch” in the hall and, before we replaced the metal roof, a good rainstorm would produce a nearly deafening patter.
My fantasy this year was to sit on a beach somewhere More >
Connect With Your Customers Offline In The Real World
August 8, 2012By Michael Mink
Posted on investors.com
August 8, 2012
Even in an online, social-media world, 90% of brand-related conversations happen face to face or over the phone. That figure comes from a six-year research study done by Keller Fay Group, says Brad Fay, who with Ed Keller wrote “The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace.”
Remember, behind every seemingly faceless online transaction or one sparked through social media, More >
Brad Fay is a guest on the Marketing Show with John Follis!
August 8, 2012Posted on themarketingshow.net
August 8, 2012
For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.
Listen here
CRE Sets Social Media, TV Viewing Study
August 6, 2012Posted on tvnewscheck.com
By Staff The Council for Research Excellence (CRE) said today that it will conduct a multi-pronged study to help determine how social media interaction impacts television viewing.The study will encompass three simultaneous efforts:
A quantitative survey, conducted by word-of-mouth research/consulting firm Keller Fay Group, of up to 1,600 participants recruited by Nielsen, all checking in multiple times daily over the course of a week via a mobile app. A More >Negative Talk About Romney Spikes After Gaffes
August 3, 2012Posted on nationaljournal.com
By
Andy Roarty
Republican presidential candidate Mitt Romney’s gaffe-filled foreign trip did some political damage stateside, according to a poll from Conversation Nation, a joint project of National Journal and the survey research firm Keller Fay Group.
Negative conversations about the presumptive GOP nominee spiked at the end of last week, after Romney’s criticism of Britain’s handling of security at the Summer More >
