The Value of Close Encounters of the Offline KindJuly 31, 2012
Published July 30, 2012 on Business News Daily
By Ned Smith
Before you get carried away using Facebook or Twitter to curry favor with consumers with lots of clout and generate tons of buzz for your brand, consider this: just 10 percent of talk about brands takes place online, according to Ed Keller and Brad Fay from the More >
Obama Gaining Ground with Face-to-Face ConversationsJuly 31, 2012
Posted on the WOMMA Word
by Jacob Hurwith
July 27, 2012
Word of mouth marketing is not all about converting a client or brand advocacy. Oftentimes, word of mouth can paint a much bigger, American picture when we dig deeper into all those offline conversations.
In the weeks and months leading up to the November election, WOMMA member Keller Fay Group and the National Journal are polling approximately 615 Americans aged 18-69 to determine their thoughts on each presidential More >
Talk About Candidates Tapers Off After Colorado MassacreJuly 25, 2012
By Naureen Khan
Posted on nationaljournal.com
As the presidential campaigns paused in the wake of a national tragedy, so too did Americans.
“Conversation Nation,” a project of National Journal and the survey research firm Keller Fay Group, found that in the days following the mass shooting in an Aurora, Colo., movie theater that left 12 people dead, conversations about both presidential candidates tapered off. While 40 percent of adults said that they had talked about More >
‘Face-to-Face’: Why Word of Mouth Still Beats Social MediaJuly 5, 2012
Posted on Kirkus Review
By Clayton Moore
Social media is not king, according to the head honchos of the Keller Fay Group, the groundbreaking marketing and research consultancy devoted not to the Twitterverse but to good old-fashioned word of mouth. In their new book, CEO Ed Keller (The Influentials, 2003) and COO Brad Fay delve deep into the fallacies behind the “Social Media Gold Rush,” and give great thought to the media strategies that really work best for business and not More >
The End of Social MediaJune 13, 2012
Posted on MediaPost
by Mike Bloxham
In the dot com era, the prevailing mantra from Silicon Valley and the crop of newly emerged businesses on the Web was that “traditional” media owners, bricks-and-mortar businesses and any other entity that represented the pre-Web world was basically consigned to an inevitable demise.
Reality, if course, had different ideas. More of the Internet upstarts fell victim to the fate of “not getting it” than did those that pre-dated them.
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Jaffe Juice #162 – Face Off with author Ed KellerJune 13, 2012
Posted on Acrossthesound.net
June 13 2012 by Joseph Jaffe
I recently sat down with Ed Keller, one half of the book Face-to-Face with co-author, Brad Fay (does that make him “Face” or “Face”?) and one half of the firm, Keller-Fay. He’s also the author of “The Influentials,” which I found to be really landmark in terms of understanding influence, particularly from a word-of-mouth point of view.
Ed and the book Face-to-Face, focuses on More >
Conversations worth talking aboutJune 13, 2012
Posted on Research-live.com
12 June 2012 | By Joe Fernandez
It’s human nature that we talk to our peers about the things that intrigue us and bother us. Often this leads to a recommendation – an interesting article in a newspaper or a product that’s impressed you.
Yet the power and influence of offline word of mouth (WOM) is often overlooked by marketers in favour of digital “engagement” techniques such as Facebook Pages and Twitter brand profiles.
Advances More >
GfK MRI fuses TalkTrack WOM data into new productJune 7, 2012
Posted online research.™
7 June 2012 | By Joe Fernandez
US— GfK MRI has become the latest research firm to add word-of-mouth data streams from Keller Fay to its offering, just days after MarketShare announced it was updating its analytics engine with the WOM information.
Under the deal, GfK MRI and Keller Fay will fuse together their largest syndicated research databases to create a new product, known as TalkTrack/GfK MRI Data Fusion, which will be available by the end More >
GfK MRI and Keller Fay Group Announce Fusion to Link Offline Word of Mouth to Media Audiences Product Links TalkTrack® to Print Media Currency StudyJune 6, 2012
GfK MRI and Keller Fay Group Announce Fusion to Link Offline Word of Mouth to Media Audiences
Product Links TalkTrack® to Print Media Currency Study
New York, NY, JUNE 6, 2012—GfK MRI and the Keller Fay Group today More >
Executives from MarketShare and Keller Fay to present findings at leading marketing conference at Wharton, University of PennsylvaniaMay 31, 2012
PHILADELPHIA, May 31, 2012 /PRNewswire/ – MarketShare, the leading cross-media analytics company that enables global marketers to optimize their marketing investments, today announced some new insights in measuring the return on investment (ROI) impact of social influence and media. MarketShare, through its partnership with Keller Fay, the first full-service marketing research and consulting company dedicated exclusively to word of mouth (WOM) marketing, has added offline More >