Word-of-Mouth Goes Mainstream, Is Now MeasureableFebruary 7, 2013
“Word-of-Mouth Goes Mainstream, Is Now Measureable” is the subject of Ed Keller’s op-ed in Ad Age. Keller lays out three compelling insights about how to unleash marketing’s “not so silent partner” which he calls “a game-changing element of today’s marketing mix.”
Read more in Ad Age
The Super Bowl is Just One Example of the Power of Social ViewingFebruary 5, 2013
By Ed Keller
The Super Bowl is upon us, and with it anticipation about the advertising is heating up. Some say that interest in the ads is as great, or greater, than interest in the game itself.
There is no question that the Super Bowl generates not only a large viewing audience but also tremendous buzz – offline and online – about the ads. Rather than being a once a year phenomenon, however, the Super Bowl is merely one in a series of programming options each year that proves More >
For Super Bowl Advertisers, the Biggest Buzz Comes via the Water Cooler, Not Twitter.January 23, 2013
By: Ed Keller
The teams for the Super Bowl are now set. Callers to sports radio shows and pundits on cable TV will debate who has the better chance to win and why.
At the same time, the marketing pundits are gearing up to assess who will get the most bang for the $4 million being invested for each 30 second spot. It used to be the winner of the USA Today Ad Meter was the arbiter they used to assess who “won” and who “lost” the advertising wars. Now, however, conventional More >
Starting an Unlikely Conversation: U by Kotex Wants People to Talk about “The ‘V’ Word” – Ed KellerJanuary 18, 2013
By Ed Keller
“Can We Talk . . . About Vaginal Myths?” That’s a headline that will catch one’s attention. It certainly caught mine when it appeared recently in Ad Age .
The article is about the new marketing campaign from Kimberly-Clark’s More >
“It’s all about conversations . . . and everyone’s talking”January 14, 2013
“It’s all about conversations . . . and everyone’s talking” is the subject of Ed Keller’s op-ed in PR Week. “A high-value PR outcome isn’t just about media visibility – traditional and online. It’s about driving positive ‘talk worthy’ conversations that lead to mass influence and sales.”
Keller lays out a blue print for how to be talk worthy.
Word-of-Mouth Advocacy: A New Key to Advertising EffectivenessDecember 17, 2012
Read Ed Keller and Brad Fay’s new article in the Dec 2012 issue of the Journal of Advertising Research. See why the JAR editor Geoffrey Precourt says in his issue overview: “No one understands WOM better than Ed Keller and Brad Fay.”
CBS’ Poltrack Unveils New Media Planning Tool Advertising Week presentation to focus on TV word-of-mouth affinitiesOctober 3, 2012
First posted on adweek.com
CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and relatives that focus on consumer brands and products.
In a late-afternoon Advertising Week presentation, CBS chief research officer David Poltrack will take the wraps off a new media planning tool More >
Forget Facebook: Go For Face TimeSeptember 17, 2012
First Posted on thesundaytimes.co.uk
September 16, 2012
Beware of putting all the marketing effort into social media
Marks & Spencer brought in Martha Lane Fox to help with digital strategy (Francesco Guidicini)
Start with the story, not the technology. Twitter, Facebook and their social media peers are the flavour of the moment with marketing directors, More >
Conversation is STILL King!August 28, 2012
First posted on nhpr.org
August 28, 2012
By VIRGINIA PRESCOTT
Whether heralded as awesome, a distraction, or temporary attention-grabber, social media may not be the be-all, end-all of communication today. People still share their opinions and desires to each other via our favorite method…word of mouth. That’s according to the Keller Fay Group, a research and consulting company founded by Ed Keller and Brad Fay. Ed and Brad are authors of The Face-to-Face Book: Why More >
Ed Keller’s Appearance on France24.com’s ‘The Business Review’August 24, 2012
Posted on www.france24.com
By Markus Karlsson
Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He’s also co-author of “The Face-to-Face Book”, More >