“It’s all about conversations . . . and everyone’s talking” is the subject of Ed Keller’s op-ed in PR Week. “A high-value PR outcome isn’t just about media visibility – traditional and online. It’s about driving positive ‘talk worthy’ conversations that lead to mass influence and sales.” Keller lays out a blue print for how to be talk worthy. Read more.

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Read Ed Keller and Brad Fay’s new article in the Dec 2012 issue of the Journal of Advertising Research. See why the JAR editor Geoffrey Precourt says in his issue overview: “No one understands WOM better than Ed Keller and Brad Fay.” Click here to read the article.

By Anthony Crupi First posted on adweek.com CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and relatives that focus on consumer brands and products. In a late-afternoon Advertising Week presentation, CBS chief research officer David Poltrack will take the wraps off a new media planning tool that blends Nielsen TV ratings, Keller Fay’s WOM metrics and his own proprietary segmentation analysis. Poltrack has 30 minutes of material planned for his presentation, which is set to begin at 4:45 p.m. at the NASDAQ MarketSite in Times Square. For those who cannot sit in on the event, here’s a sneak preview of Poltrack’s presentation: Television is far and away the leading information

Conversation is STILL King!

Tuesday, 28 August 2012 by

First posted on nhpr.org August 28, 2012 By VIRGINIA PRESCOTT Whether heralded as awesome, a distraction, or temporary attention-grabber, social media may not be the be-all, end-all of communication today. People still share their opinions and desires to each other via our favorite method…word of mouth. That’s according to the Keller Fay Group, a research and consulting company founded by Ed Keller and Brad Fay. Ed and Brad are authors of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. Keller Fay is also partnering with The National Journal to track Americans’ online and face-to-face conversations about the 2012 Presidential race. Brad joined us in the studio while on vacation in New Hampshire. Listen here

Posted on www.france24.com By Markus Karlsson August 23,2012 Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He’s also co-author of “The Face-to-Face Book”, in which he argues that social media is not the king of the advertising hill.

Posted on The Measurement Standard August 1 2012 Book Reviews by Katie Delahaye Paine Growing up in Durham, New Hampshire, some of my favorite memories were of grinding my way through my summer reading list in the 1730′s barn that my father rehabbed into a house. There was a classic “fainting couch” in the hall and, before we replaced the metal roof, a good rainstorm would produce a nearly deafening patter. My fantasy this year was to sit on a beach somewhere catching up on my reading. But, since it’s been pouring for several days, I just couldn’t resist this stack of great new books on social media measurement and public relations measurement. The Face-to-Face Book For the socially inclined, a must read is Ed Keller and Brad Fay’s The Face-to-Face Book. My

By Michael Mink Posted on investors.com August 8, 2012 Even in an online, social-media world, 90% of brand-related conversations happen face to face or over the phone. That figure comes from a six-year research study done by Keller Fay Group, says Brad Fay, who with Ed Keller wrote “The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace.” Remember, behind every seemingly faceless online transaction or one sparked through social media, are flesh-and-blood customers. Tips on fostering person-to-person connections with them: • Maximize interactions. Zappos (owned by Amazon.com (AMZN) may be a New World retailer, but it believes in old-school relationships. For Zappos, “the telephone, more so than social media, is a key channel for developing consumer relationships,” Fay told IBD. “Zappos encourages their service centers to maximize rather than minimize

Posted on themarketingshow.net August 8, 2012 For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts. Listen here

Posted on tvnewscheck.com By Staff The Council for Research Excellence (CRE) said today that it will conduct a multi-pronged study to help determine how social media interaction impacts television viewing. The study will encompass three simultaneous efforts: A quantitative survey, conducted by word-of-mouth research/consulting firm Keller Fay Group, of up to 1,600 participants recruited by Nielsen, all checking in multiple times daily over the course of a week via a mobile app. A social media analytics project undertaken by NM Incite — a joint venture between Nielsen and McKinsey that provides social insights — with social TV analytics for this project provided by Bluefin Labs. Ethnographies provided by Nielsen’s digital ethnography unit Nielsen Life360, for which 200 panelists will record media/technology usage for seven consecutive days using their own smartphones or

Posted on nationaljournal.com By Andy Roarty Republican presidential candidate Mitt Romney’s gaffe-filled foreign trip did some political damage stateside, according to a poll from Conversation Nation, a joint project of National Journal and the survey research firm Keller Fay Group. Negative conversations about the presumptive GOP nominee spiked at the end of last week, after Romney’s criticism of Britain’s handling of security at the Summer Olympics in London. The survey, which tracks word-of-mouth discussions among adults, found that on Sunday, 49 percent of conversations about Romney were negative, a 7 percentage-point spike from the previous day’s tracking. The survey works on a three-day rolling average. Over the course of last week, 45 percent of word-of-mouth discussions about Romney were mostly negative while only 27 percent were positive. Discussions about President Obama, meanwhile,