Jaffe Juice #162 – Face Off with author Ed KellerJune 13, 2012
Posted on Acrossthesound.net
June 13 2012 by Joseph Jaffe
I recently sat down with Ed Keller, one half of the book Face-to-Face with co-author, Brad Fay (does that make him “Face” or “Face”?) and one half of the firm, Keller-Fay. He’s also the author of “The Influentials,” which I found to be really landmark in terms of understanding influence, particularly from a word-of-mouth point of view.
Ed and the book Face-to-Face, focuses on More >
Conversations worth talking aboutJune 13, 2012
Posted on Research-live.com
12 June 2012 | By Joe Fernandez
It’s human nature that we talk to our peers about the things that intrigue us and bother us. Often this leads to a recommendation – an interesting article in a newspaper or a product that’s impressed you.
Yet the power and influence of offline word of mouth (WOM) is often overlooked by marketers in favour of digital “engagement” techniques such as Facebook Pages and Twitter brand profiles.
Advances More >
GfK MRI fuses TalkTrack WOM data into new productJune 7, 2012
Posted online research.™
7 June 2012 | By Joe Fernandez
US— GfK MRI has become the latest research firm to add word-of-mouth data streams from Keller Fay to its offering, just days after MarketShare announced it was updating its analytics engine with the WOM information.
Under the deal, GfK MRI and Keller Fay will fuse together their largest syndicated research databases to create a new product, known as TalkTrack/GfK MRI Data Fusion, which will be available by the end More >
GfK MRI and Keller Fay Group Announce Fusion to Link Offline Word of Mouth to Media Audiences Product Links TalkTrack® to Print Media Currency StudyJune 6, 2012
GfK MRI and Keller Fay Group Announce Fusion to Link Offline Word of Mouth to Media Audiences
Product Links TalkTrack® to Print Media Currency Study
New York, NY, JUNE 6, 2012—GfK MRI and the Keller Fay Group today More >
Executives from MarketShare and Keller Fay to present findings at leading marketing conference at Wharton, University of PennsylvaniaMay 31, 2012
PHILADELPHIA, May 31, 2012 /PRNewswire/ – MarketShare, the leading cross-media analytics company that enables global marketers to optimize their marketing investments, today announced some new insights in measuring the return on investment (ROI) impact of social influence and media. MarketShare, through its partnership with Keller Fay, the first full-service marketing research and consulting company dedicated exclusively to word of mouth (WOM) marketing, has added offline More >
Why Face-to-Face Contact Still MattersMay 17, 2012
Ed Keller, co-author of “The Face-to-Face Book” discusses why, even as social media looms large, over 90% of consumer conversations still take place offline.
Why Successful Branding Still Happens OfflineMay 16, 2012
Wall Street Journal Online
Posted May 14, 2012
By Ed Keller and Brad Fay
The Facebook IPO has both the financial and marketing communities abuzz, and with good reason. Facebook is the king of the social media hill, and its growth and ability to attract a loyal and highly networked audience is to be admired.
For brands, however, online social networks are far from the Holy Grail of marketing. The research is increasingly clear and compelling that for brands that want More >
Column: Facebook can’t replace face-to-face conversationMay 1, 2012
USA Today Online
Posted April 29, 2012 By Ed Keller and Brad Fay
What explains the spectacular success of Facebook? Does it represent the desire of people to go online to connect with each other, with brands and with information? Or does the rise of this social networking platform actually reflect a more fundamental human need — to connect in real life?
It is easy to see Facebook’s success as a sign of dramatic change — in technology and in human relations. But a deeper More >
Matching the Medium with the Message in Word-of-mouth MarketingApril 13, 2012
Published: April 11, 2012 in Knowledge@Wharton
It seems only logical that the more interesting a product is to consumers, the more they will talk about it. But the latest research from two Wharton professors suggests that when it comes to creating buzz-worthy advertising campaigns, how people communicate (e.g., whether they talk face to face or over email) is a big factor in determining what they discuss.
In their paper titled, “How Interest Shapes Word-of-Mouth over Different More >
Measuring Offline Vs. Online Word-of-Mouth MarketingApril 10, 2012
By Mikal E. Belicove
Posted November 23, 2011
The now commonly held notion that social media-related marketing is a requirement for business success may not carry as much water as once thought.
Despite all the technological advances in recent years, especially in the realm of social media, a recent study suggests that the vast majority of public discussion about products, brands and services occur in everyday word-of-mouth encounters with others, not More >