Maximizing a Super Bowl Ad’s Word of Mouth – Graeme Hutton-UMFebruary 1, 2012
Posted by Graeme Hutton
Have you ever wondered how to maximize the word of mouth from your Super Bowl ad? The Super Bowl remains the most watched annual TV event in the United States – an average of 44% of all homes watched last year. It’s not so much a TV show as a major cultural phenomenon. Its ability to boost a brand’s word of mouth has reached almost mythical proportions ever since Apple’s 1984 commercial heralded the launch of the Macintosh More >
John Lewis saw 43% increase in word of mouth brand conversations over ChristmasJanuary 27, 2012
The Drum Modern Marketing & Media
Posted 26 January 2012 – 3:32pm | by Ishbel Macleod
Consumer research on brand word of mouth (WOM) by the Keller Fay Group has found that Baileys Irish Cream had a 311% increase in conversations over the Christmas period, while there was an over 40% increase for Waitrose, John Lewis and Morrisons.
The research found that in November and December, average daily brand conversations rose 12% compared with July-October, even in areas More >
In Your Company’s Bid To Court Social Influencers, Don’t Forget The “Regular Customers”December 20, 2011
BY Fast Company Expert Blogger Ekaterina Walter
Posted December 19, 2011
We know that our customers talk about us, brands.
The average American consumer mentions specific brand names 60 times per week in conversations, according to the Keller Fay Group. And since most of them happen online and, frankly, it is easier to track them there, we understandably are in awe of social media that focuses on online conversations. We analyze and pay attention to online influencers and focus More >
Mouth Meets MouseNovember 29, 2011
When it comes to building buzz, social media turbocharges word of mouth. So what’s the role of a “like” in engagement?
By Jeff Koyen
Posted November 22, 2011
Is the mouse mightier than the mouth? That’s the debate that’s taking place in word-of-mouth (WOM) marketing circles. On the one hand, social media has altered the landscape of WOM, helping spread buzz faster and more efficiently than face-to-face communications. On the other, most conversations More >
P&G Unit Debunks ‘Social’ Influence, Finds Offline Overwhelmingly Dominates Brand ConversationsNovember 22, 2011
Posted November 17, 2011
by Steve McClellan
When it comes to word-of-mouth recommendations for brands, it appears that good, old-fashioned in-person and on-the-phone conversations still rule the day — at least according to research conducted by Tremor and the Keller Fay Group.
Tremor, the Procter & Gamble marketing unit that focuses on the so-called “influencer” segment of the consumer base, and word-of-mouth agency Keller Fay unveiled More >
Pursway Announces Strategic Alliance with the Keller Fay GroupNovember 16, 2011
Las Vegas, NV (PRWEB)
Pursway, Ltd., the pioneer in Influencer Marketing Management and the Keller Fay Group, a leading firm in word of mouth research and consulting, today announced at the 2011 Word of Mouth Marketing Association’s annual summit a strategic alliance to combine and deliver the expertise of the Keller Fay Group’s Word of Mouth (WOM) Marketing and Pursway’s Influencer Marketing Management (IMM) software platform.
“We are very excited about this alliance,” More >
Why Digital Still Can’t Beat Word Of Mouth In Sharing Brand MessagesNovember 16, 2011
11/15/2011. This article is by Chris Laird, who has marketed some of Procter & Gamble’s most well-known brands including Tide, Olay and Gillette. He is currently the CEO of Tremor, the WOM marketing division of P&G, offering online and offline WOM marketing services for brands inside and outside P&G using its Vocalpoint network of more than 600,000 women.
When I recall my stint as a brand manager for Procter & Gamble’s Bounty brand six long years ago, More >
3 Billion Word of Mouth Impressions About Brands Each Week in UK, According to Keller Fay ResearchNovember 8, 2011
- Over 90% of Brand Conversations Take Place Offline; Mostly Face to Face -
- Tesco, Sky and Apple are Most Talked About Brands in UK -
8 November, 2011. London. The average UK adult talks about brands 78 times per week, which translates into 3.4 billion brand impressions each week that come via word of mouth. And, 94% of those brand conversations take place offline, primarily face to face, while only 6% are online. These are among the major findings from an ongoing study of More >
New Research and Infographic: Igniting Word-of-Mouth Among Influential AudiencesNovember 1, 2011
Microsoft Advertising Blog
by Natasha Hritzuk – MSFT
Posted Tue, Aug 02 2011
For marketers, the rise of social media has helped crystallize the importance of word-of-mouth. But lately, “social” has become synonymous with a platform, when in reality it’s a fundamental human behavior. In fact, 90% of consumer conversations happen offline, far away from what we currently think of when we say “social media.”
Every day, people talk to each other, providing More >
Sometimes ‘like’ just ain’t enoughOctober 26, 2011
26 October 2011 | By Steve Thomson
What was the last brand you really liked? I mean liked as in clicking the Facebook ‘Like’ button on the brand’s fan page, which immediately shares that information with your friends. Perhaps they liked it too.
Depending how many friends you have on Facebook, and how many friends your friends have, those two actions have the potential to reach hundreds of people. Little wonder brand owners have taken to referring to More >