How British Word of Mouth Compares to Other Markets Around the World
by Pat McCarthy, WOMMA, April 20, 2011The Question
Word of mouth marketing is a global phenomenon now. Which raises an important question: How similar, or different, are people’s WOM behavior across markets? How does word of mouth in the UK compare to other markets such as the US?
Key Findings
The UK leads in terms of WOM volume, with 70 brand-related conversations per week versus 68 in Australia and 65 in the US. The UK has the largest percentage of people who talk More >
Ed Keller, CEO of Keller Fay Group, Wins ARF’s Prestigious “Great Mind Grand Award”
March 25, 2011New Brunswick, NJ, March 25, 2011 – The Advertising Research Foundation (ARF) has named Ed Keller, CEO and co-founder of the Keller Fay Group, as the winner of its Great Mind Grand Member Recognition Award, which goes to individuals who made an outstanding contribution to the ARF in the prior year.
Keller, who second three-year term as member of the ARF Board of Directors ends this year, was honored for his many contributions to the ARF throughout his tenure including serving as an More >
Supercharging the Path to Purchase
March 23, 2011Using Word of Mouth to Drive More Consumers to Buy
Ed Keller and Tony Cardinale of NBC Universal presented at the ARF’s 2011 annual Re:Think conference in New York city on March 23. Click here to view the presentation.
How Social are Social Media Audiences Really?
March 22, 2011Brad Fay and Lauren Hadley of Starcom MediaVest presented at the recent ARF 2011 Re:Think conference in New York city on March 22, 2011. Click here to view the presentation.
Social Media Means More than Social Channels
March 22, 2011MediaPost
Social media isn’t just social media platforms. That message was a core theme during at least one panel at the Advertising Research Foundation 2011 Think conference in New York on Tuesday.
Brad Fay, COO of the Keller Fay Group, said the firm’s research, based on its TalkTrack platform — which Keller Fay Group says is the only continuous monitoring system of all marketing-relevant conversations in America — shows that some of the highest concentrations More >
Word of Mouth Has Greatest Effect on Moms
December 20, 2010eMarketer
If moms weren’t already an attractive enough target for marketers, a Keller Fay study of US internet users and their brand conversations has found that they are more responsive to word of mouth than other adults and more likely to help pass on brand messages.
Nearly two-thirds of mothers studied in September 2010 said they typically thought word of mouth was credible, 2 percentage points ahead of females in general and 10 percentage points ahead of men. They were More >
Word of Mouth Marketing Association
December 15, 2010The Word of Mouth Marketing Association (WOMMA), the organization dedicated to advancing and advocating the discipline of credible word of mouth marketing, recently announced the new officers and members of the 2011 Executive Committee. The new officers include:
President: Rod Brooks, Vice President & CMO, PEMCO Mutual Insurance Company
Brooks has enjoyed tremendous success during his 35 year career in sales, marketing, and business development roles. He is known for his More >
Consumers Believe in Positive Word-of-Mouth
December 2, 2010eMarketer
Good News About Brand Buzz
Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them – and have those messages widely disseminated – across social media. But most brand-related chatter, both online and offline, is positive. And positive buzz carries more weight with consumers, according to research from Keller Fay Group.
In a study of hundreds of thousands of More >
Business & Leadership
December 2, 2010An ongoing word of mouth measurement programme is to be launched in Britain by the Keller Fay Group.
The firm’s TalkTrack® programme was launched in the US in 2006 and analyses more than 350,000 brand conversations annually across all major consumer categories and in all channels, both online and offline.
Designed to closely monitor and measure the marketing-relevant attributes of actual consumer conversations, TalkTrack® received the Advertising Research Foundation’s More >
Keller Fay Group brings WOM study TalkTrack to UK
December 1, 2010ResearchLive.com
Word-of-mouth (WOM) researcher The Keller Fay Group is bringing its TalkTrack WOM measurement service to the UK, four years after its US launch.
The New Jersey company’s decision to launch the continuous study on this side of the Atlantic follows the completion of a number of UK projects this year, including a nationwide word-of-mouth study commissioned jointly by Starcom MediaVest, ESPN and News International.
Keller Fay also worked with the Institute More >
