First ongoing WOM research to launch in UKDecember 1, 2010
Institute for Practitioners in Advertising
The first continuous measurement programme of word of mouth (WOM) for online and offline channels, called TalkTrack UK, is to be launched by Keller Fay in the UK.
The Keller Fay Group (www.kellerfay.com) today (1st December) announced plans to launch the firm’s TalkTrack® word of mouth measurement program on an ongoing basis in Great Britain. Presented to an audience of leading agencies and media owners who convened at More >
Keller Fay to launch word of mouth study in the UKDecember 1, 2010
Keller Fay is set to launch its TalkTrack word of mouth measurement programme in the UK.
The group announced the plans to an audience of agencies and media owners at the IPA today. The news follows the success of a UK-based word of mouth study that was jointly commissioned by Starcom MediaVest, ESPN and News International earlier this year, as well as Keller Fay’s work for the TouchPoints3 survey.
The TalkTrack survey was launched in the US in 2006 More >
This Just In: Advertising Works on Womenby Beth Snyder Bulik, December 1, 2010
Amazon Kindle, Verizon, and Hershey’s were on many women’s minds in October, according to NBC Universal’s latest women brand power index, now in its third month. But it wasn’t Christmas shopping or Halloween trick-or-treating alone that got those brands in good stead with the ladies, say NBCU researchers. It was advertising and marketing.
The index uses search data from Compete, social media “buzz” data from New Media Strategies, and conversations More >
Keller Fay Launches WOM Program to UKNovember 30, 2010
The Keller Fay Group plans to launch the firm’s TalkTrack word of mouth measurement program on an ongoing basis in Great Britain. The decision mirrors the success of Keller Fay’s research efforts in the UK during the past year. These efforts include a nationwide word of mouth study that was jointly commissioned by Starcom MediaVest, ESPN and News International, as well as a word of mouth module in IPA’s 2010 Touchpoints3 survey that is the result of a partnership More >
Subaru isn’t running under the radar any moreNovember 5, 2010
November 5, 2010
by Alex Taylor III
Subaru, which makes a habit of beating expectations, has done it again.
For October, Subaru saw its sales jump 25% in a month where auto sales as a whole rose only 13%. In the year to date, its sales are up 23% vs. the industry’s 11%. With two months still to go, Subaru has already beaten its own yearly sales record.
Subaru doesn’t grow by selling the deal instead of the car. According to Edmunds.com, its More >
Advertising Worth Talking AboutNovember 1, 2010
Coca-Cola, Apple Top Teen WOM ChartsOctober 13, 2010
October 13, 2010
Coca-Cola, Apple and Verizon are the brands which generate the most word of mouth among US teenagers, new figures show.
The Keller Fay Group, the specialist consultancy, measures more than 350,000 physical and digital conversations relating to goods and services annually, on an ongoing basis.
Having analysed data from over 3,600 panelists in the 13 – 17 year old bracket, it found 74% talk about the media and entertainment category, More >
Food, Drink and Entertainment Top Brand DiscussionsOctober 12, 2010
by Karin von Abrams, Senior Analyst
October 12, 2010
The first edition of “TalkTrack Great Britain”, commissioned by Starcom MediaVest Group (SMG), News International, and ESPN from Keller Fay Group, was the UK pilot of a study carried out in the US since 2006. TalkTrack surveys aim to discover how much consumers are influenced by word-of-mouth discussions about brands.
Keller Fay analyzed 14,000 brand conversations by 2,500 adults during two weeks More >
Word of mouth proves powerful in UKOctober 7, 2010
The average consumer in the UK talks about 70 brands each week, a greater number than their US counterparts, new figures show.
Word of mouth consultancy the Keller Fay Group researched nearly 2,600 British adults, covering over 26,000 online and offline conversations.
It is reported that the typical participant directly discussed 70 brands each week, measured against the total of 65 delivered in the US.
Female shoppers mentioned 74 products by name per More >
The importance of word of mouth in brand advocacy…by Simon Stanforth, September 27, 2010
Simon Stanforth, group search director at Starcom MediaVest Group, analyses the results from last week’s TalkTrack study and says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth – and that’s worth talking about . . .
What have you been chatting about today? In 10 conversations a day it’s likely to involve a mention of a brand, according to Keller Fay’s TalkTrack®, More >