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The Keller Fay Group is the first full service market research
company dedicated exclusively to word of mouth marketing. Founded
by research industry veterans and noted experts on word of mouth
marketing, Ed Keller and Brad Fay, the firm measures word of mouth
trends and campaign effectiveness; tests concepts, ads, and messages
to maximize their WOM potential; and offers a complete array of
syndicated, custom research
and consulting services related to WOM.
Most experts agree that
at least 80% of word of mouth takes place offline.
Our research shows this number is even higher -
over 90%. And yet, to date little
is known about the totality of word of mouth -
including face-to-face, voice-to-voice and private
internet spaces, as well as online channels such
as blogs and chatrooms. Until now.
To fill this void, the Keller
Fay Group has developed TalkTrack™,
the first continuous monitoring system of all marketing-relevant
conversations in America, in whatever form or context
they occur, including face-to-face, telephone and
internet. , and custom
research relating to pretesting
of concepts, messages and ads relating to word
of mouth, segmentation
tools to identify influencers,
and media mix
assessment.
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