Great Experiences Are the Foundation of Powerful Social Marketing
May 20, 2013By Ed Keller Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push More >
The Platinum Age of TV and the Buzz — All the Buzz — That is Driving It
May 9, 2013By Ed Keller Wired magazine declared that we are witnessing “The Platinum Age of TV” in its April cover story. This boom time for quality TV, it says, is powered by a “hyper-social, data-driven” More >
Auto Marketers Take Note: Real Relationships Still Rule in a Digital Marketplace
April 26, 2013Read why Ed Keller believes that word of mouth is “very much alive and kicking in 2013″ in his new post on Edmunds.com.
Ideas Trump Technology: A Message Worth Sharing
April 22, 2013See why Ed Keller believes that the “idea, or message, needs to come first in the marketing process” in his new post at Mediapost.com.
The Liberal Bias of the Twitter Audience
March 29, 2013By Ed Keller A recently released Pew study declared, “The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys.” More >
The Business Value of Social Influence
March 21, 2013Ed Keller on word of mouth in Seattle Business Monthly.
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Young “Digital Natives” Devour Media, both New and Old
March 14, 2013by Brad Fay The transformation in our media landscape is breathtaking no matter who you are, but it holds special import for the so-called “Digital Natives” who are consumers young enough to have no More >
EVENT: Supercharge Your Sales Results in 2013…How to Unleash the Not-So-Silent Partner in the Marketing Mix
January 18, 2013Advertisers will spend $9.2 billion on social media in the next four years, but research shows that sales rely more on face-to-face communication. With over 90% of conversations of influence taking place More >
What is the Hottest Category for Holiday-Season WOM? You’ll be Surprised
January 2, 2013By Ed Keller Think of what’s hot for the holidays and chances are you will think about some new technology product, or the latest toy, or maybe a hot video game. You would be correct in thinking all More >
Finally, Proof that Word of Mouth Isn’t Just “Nice to Have,” But Drives Measurable ROI
December 7, 2012By Ed Keller For a number of years now, we have had strong evidence that word of mouth is highly valued by consumers and that it is ubiquitous. McKinsey has gone so far as to call word of mouth “the More >
