Ed Keller’s Interview on The Briefing
July 26, 2012Posted on monocle24.com
July 17, 2012
In a recent interview with Ted Kravitz, on Monocle24′s The Briefing, which focuses on global affairs, business, culture and design, Ed Keller cautioned businesses concerning the allure of online social media at the expense of a more holistic and integrated communications strategy.
You’ll find the interview here – in the Timeshift section, at around 40′ in.
Monocle itself is a great example of an organisation that understands the power of different media – and that print and broadcast still have a big role to play as communications channels. If you’ve ever picked up a copy of Monocle itself, you’ll know that there are some things delivered in high quality print that can’t be easily replicated online – and we’re in agreement that online is not the universal solution.
