Congratulations to Pursway
April 9, 2012Tags: Brad Fay, Ed Keller, Keller Fay Group, MetroPCS, Pursway, research, Social media, TalkTrack®, The Face to Face Book, WOM, word of mouth
Congratulations to Pursway on its recent announcement that MetroPCS will be deploying its Influencer Marketing Management platform. We were particularly pleased to see this endorsement of the importance of word of mouth and influencer marketing by MetroPCS: “After working with Pursway for a year on several marketing programs, Pursway’s software has consistently identified key influencers and their followers within our customer base,” said James Sartain, Vice President, Strategy & Analytics, MetroPCS. “As a company that already enjoys strong word-of-mouth marketing, identifying and catering to an influencer customer’s specific level of interest in MetroPCS’ products and services provides additional leverage in our marketing programs to reach more potential customers.”
Pursway’s patent-pending technology enables companies to identify, measure, and impact how opinion leaders shape their followers’ purchasing decisions. Using Pursway’s big data analytical solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts.
Pursway is profiled in Ed Keller and Brad Fay’s forthcoming book, The Face-to-Face Book as an example of a technology platform that allows for the identification and activation of real world influencers on a large scale basis with impressive and measurable performance outcomes.
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