The Influence of Age on Category Conversations
by John Moore TalkTrack(R) Conversationalist, September 27, 2010Tags: Brands, Keller Fay Group, Social media, TalkTrack®, WOM, word of mouth
We’ve been digging through a previously confidential Keller Fay TalkTrack® report on the product categories Americans mention in daily conversations. So far we’ve learned which product categories Americans are most likely to discuss and how one’s gender impacts their brand-related conversations. Today, we’re looking at how age determines which product categories are most conversational.
The charts below show age plays a significant role in the product categories Americans are most likely to mention at least once in daily conversation. As you study the charts, you’ll realize the following:
- Teens talk Tech and Entertainment
- Twenty-somethings talk Food/Dining, Children’s Products, and Entertainment
- Thirty-somethings talk Financial Services, Children’s Products, and Entertainment
- Those in their forties and fifties talk Food/Dining and Health/Healthcare
- Americans in their sixties talk Health/Healthcare and Financial Services
The lesson for marketers? To spark customer conversations marketers need to know something important. It takes more than remarkable content to get people talking; it also takes relevant topics. The age of your target customer will dictate what topics are most relevant and thus most prevalent in their daily brand-related conversations.
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