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[...] of word of mouth is triggered by advertising. In fact, according to Keller Fay, 50% of all consumer conversation about brands refer to a company’s marketing activities. It’s [...]
[...] David Edelman makes a critical point: The traditional sales funnel is outdated; it ignores the enjoy-advocate-bond stage and the shifting nature of consumer engagement in general. People like to talk about products and brands- they write reviews, create testimonials, recommend products to others, and more. In fact, the average American consumer discusses brands 56 times per week; 62% of these discussions are positive (Keller Fay, 2010.) [...]
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[...] of word of mouth is triggered by advertising. In fact, according to Keller Fay, 50% of all consumer conversation about brands refer to a company’s marketing activities. It’s [...]
[...] David Edelman makes a critical point: The traditional sales funnel is outdated; it ignores the enjoy-advocate-bond stage and the shifting nature of consumer engagement in general. People like to talk about products and brands- they write reviews, create testimonials, recommend products to others, and more. In fact, the average American consumer discusses brands 56 times per week; 62% of these discussions are positive (Keller Fay, 2010.) [...]
[...] “4 WOM Stats Every Marketer Must Know” by John Moore (Brand Autopsy.) [...]
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