Word of Mouth is More Offline than Online, write Brad Fay and Steve Thomson in the latest AdmapOctober 25, 2012
Word-of-Mouth (WOM) about brands is as old as branding itself. We are social animals, hard-wired to share information about the things we like and that can make our lives better. Throughout the last century, in almost all parts of the world, the steady growth of the consumer society as fuelled the increasing presence of brand names peppered into everyday conversations More>
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