Word of Mouth Virtues of Magazine Advertising
by John Moore TalkTrack Conversationalist, October 25, 2010Tags: advertising, Keller Fay Group, Magazine, research, Social media, TalkTrack®, WOM, word of mouth
Last week we shared new internal data showing the virtues of advertising on Television to spark word of mouth conversations. Pulling from the same Keller Fay data, this presentation explains how Magazine advertising, especially through reaching Conversation Catalysts™, not only triggers conversations but also drives higher sales.
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