Word of Mouth Virtues of Online Media
by John Moore TalkTrack Conversationalist, November 1, 2010Tags: Keller Fay Group, online, research, Social media, TalkTrack®, WOM, word of mouth
We’ve already shared interesting insights into how Television Advertising and Magazine Advertising can trigger word of mouth conversations as well as spark sales. Now, we dig into Keller Fay data showing the virtues and the impact Online media is having on brand-related word of mouth.
The Internet is growing in influence as it relates to driving brand-related word of mouth conversations. According to research from Keller Fay, about 15% of conversations Americans have about brands, products, and services is sparked by something they saw online.
Watch the presentation below to learn more insights and implications about how Online media is influencing brand-related word of mouth.
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