Word of Mouth Virtues of Television Advertising
by John Moore TalkTrack(R) Conversationalist, October 18, 2010Tags: advertising, Brands, Keller Fay Group, Social media, Television, WOM, word of mouth
The Keller Fay Group recently released new internal data showing the virtues of advertising on Television, in Magazines, and Online to spark word of mouth conversations. The data shows how TV, Print, and the Internet all work differently when it comes to sparking word of mouth conversations about brands, products, and services.
Over the next couple of weeks, we will be taking an insider’s look at the Keller Fay data by sharing short presentations on the virtues of advertising to get customers talking. First up is a presentation on the Word of Mouth Virtues of Television Advertising.
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