Keller Fay Ltd is the UK’s only research agency focused on measuring word of mouth and understanding the dynamics of WOM, customer advocacy and influence.
Launched in 2011, TalkTrack® Britain is a continuous and dynamic measurement of what UK consumers say about brands, products and services. TalkTrack® is the only system that measures the totality of word of mouth – both online and offline – enabling clients to measure all talk in whatever form or context it occurs. TalkTrack® Britain is used by leading agencies, advertisers and media owners to enable them to fully harness the power of word of mouth.
We also provide a wide range of custom research solutions to help clients plan and execute effective word of mouth programs as well as monitor and evaluate their success. We conduct custom research on a global basis and have widespread experience of researching advocacy and influence across diverse markets and populations.
- Links to:
- Brad Fay and UK MD Steve Thomson write about holistic word of mouth in AdMap
- Keller Fay Group Launches First Continuous Study of Offline and Online word of Mouth in UK
- What Britain Talks About and Where They Talk About it
- The Brits Are a Talkative Bunch
- Word of Mouth Around the World
Managing Director, UK