NPR Spreads the Word: “Despite Digital Platforms, TV Still Relies on Word of Mouth.”May 20, 2013
NPR recently ran a long piece, “Despite Digital Platforms, TV Still Relies on Word of Mouth.” It is based on Keller Fay research that WOM about TV is up 30% over a year ago, and 95% of it occurs offline. Ed Keller is quoted, as well, toward the end of the piece. Click here to listen to the story.
Keller Fay Group Welcomes Tommy Crawford and Matt PhillipsMay 10, 2013
Click here to read about the great new additions to our team!
Ed Keller talks with LA’s KFWB News Talk 980April 23, 2013
Ed Keller talks about word of mouth marketing with LA’s KFWB News Talk 980 Hosts Penny Griego and Paul Lowe. Listen to the interview here.
Blessed be the word of mouth (and mouse)April 4, 2013
First posted April 3, 2013 on The Thinkbox Blog
by Lindsey Clay
‘It’s good to talk’, Bob Hoskins used to say in TV ads for BT. Well, if it was good then, it’s bloody marvellous now. We have probably never ‘talked’ more in the widest sense of the word. As technology has expanded, so have our means to talk. So the chatter on pillows, at bars, and over watercoolers that we always did has been supplemented by the chatter we now commit to the internet or via the ‘phones that More >
Deploying A Marketing Strategy That Will Get People TalkingFebruary 20, 2013
With a tidal wave of brand conversations happening, how can your brand paddle into the surf? Find out in Ed Keller’s latest Commpro.biz article.
Word-of-Mouth Goes Mainstream, Is Now MeasureableFebruary 7, 2013
“Word-of-Mouth Goes Mainstream, Is Now Measureable” is the subject of Ed Keller’s op-ed in Ad Age. Keller lays out three compelling insights about how to unleash marketing’s “not so silent partner” which he calls “a game-changing element of today’s marketing mix.”
Read more in Ad Age
The Super Bowl is Just One Example of the Power of Social ViewingFebruary 5, 2013
By Ed Keller
The Super Bowl is upon us, and with it anticipation about the advertising is heating up. Some say that interest in the ads is as great, or greater, than interest in the game itself.
There is no question that the Super Bowl generates not only a large viewing audience but also tremendous buzz – offline and online – about the ads. Rather than being a once a year phenomenon, however, the Super Bowl is merely one in a series of programming options each year that proves More >
For Super Bowl Advertisers, the Biggest Buzz Comes via the Water Cooler, Not Twitter.January 23, 2013
By: Ed Keller
The teams for the Super Bowl are now set. Callers to sports radio shows and pundits on cable TV will debate who has the better chance to win and why.
At the same time, the marketing pundits are gearing up to assess who will get the most bang for the $4 million being invested for each 30 second spot. It used to be the winner of the USA Today Ad Meter was the arbiter they used to assess who “won” and who “lost” the advertising wars. Now, however, conventional More >
Starting an Unlikely Conversation: U by Kotex Wants People to Talk about “The ‘V’ Word” – Ed KellerJanuary 18, 2013
By Ed Keller
“Can We Talk . . . About Vaginal Myths?” That’s a headline that will catch one’s attention. It certainly caught mine when it appeared recently in Ad Age .
The article is about the new marketing campaign from Kimberly-Clark’s More >
“It’s all about conversations . . . and everyone’s talking”January 14, 2013
“It’s all about conversations . . . and everyone’s talking” is the subject of Ed Keller’s op-ed in PR Week. “A high-value PR outcome isn’t just about media visibility – traditional and online. It’s about driving positive ‘talk worthy’ conversations that lead to mass influence and sales.”
Keller lays out a blue print for how to be talk worthy.