British Gas most criticised utility company across WOM, finds Keller Fay Ltd UKNovember 21, 2013
An estimated 4 million negative daily opinions are exchanged about one of the big six energy brands
The UK’s top six utility companies receive masses of social media negativity Keller Fay Group research unveils.
Data from Keller Fay’s TalkTrack research More >
Keller Fay to Host Executive Briefing in AtlantaNovember 7, 2013
Executive Breakfast: Talk is cheap but Word of Mouth is Priceless!
When: Tuesday, November 12, 8:30am until 10:30am
Where: Turner Broadcasting, 1050 Techwood Drive, Northwest Atlanta, GA 30318
As part of our series of executive briefings, join us to get an insider’s look into the More >
Brand Chatter in CharlotteNovember 6, 2013
Charlotte, NC – The south may be more talkative than other places around the country but some of its cities are more so than others. As seen in the following video news clip, the newscasters at WCCB-TV Charlotte were downright chatty discussing how Charlotte compared to other cities and why their area might be talking less than average about brand preferences than people in other cities. That’s the finding of a study by the Keller Fay Group, consumer conversation experts. The company’s More >
“Word of Mouth Amplifies Marketer’s Message”November 6, 2013
Study reveals radio’s ability to ignite social activity for advertisers
From Inside Radio News, Nov. 5, 2013
Heavy radio listeners talk more about advertised brands and wield more clout among consumers than heavy users of TV and the internet, making them a highly attractive target for advertisers. So says a new study that looks at radio’s strength as a social medium that sparks brand conversations.
Conducted by word-of-mouth More >
2014 Marketing Trends will include “Total Social”October 31, 2013
At the recent 2013 Marketing Forum in Scotsdale, invitee Suzanne Fanning, ‘one of marketing’s top movers and shakers’ as per Forbes, pointed to total social or word of mouth as a hot marketing trend.
In an Oct. 28th Forbes.com article, “A Sneak Peek at 2014 Marketing Trends and Other Hot Topics,” Suzanne noted that:
“While all areas of social are important, Suzanne distinguishes between WOM and most digital-only forms of social engagement because More >
Cities Where Consumers Chat Most about BrandsOctober 21, 2013 Article by Bruce Horovitz in USAToday.com Consumers can’t seem to talk enough about brands in some towns and marketers are listening If you’re a car brand, you’re the talk of the town in Houston. If you’re a financial service brand, Jacksonville is where folks are likely to chat you up. And if you’re some sort of travel services company, Miami is the hub for brand chatter. Talk creates sales. Marketers are just beginning to discover that consumers in some cities More >
Ed Keller speaks to Wall St. Journal about Google’s new social ads programOctober 14, 2013
The potential of social ads is to replicate online what marketers have long known is effective in the real world: a word-of-mouth endorsement from a friend. Google Inc. plans to make its users the stars of advertisements—without first asking for permission. The move encourages word-of-mouth marketing but is bound to raise privacy alarms. Behind the privacy debate is another question: Do online ads with social cues work? Ed Keller comments to The Wall Street Journal’s Geoff Fowler.
Nielsen to offer product measuring TV tweetsOctober 7, 2013
Today Nielsen introduced Nielsen Twitter TV Ratings, a product intended to measure the activity and reach of Twitter conversation about shows. According to an Oct. 6th article in the New York Times, the new product has yet to be embraced by network executives or gain a broad client base among advertisers. Brands must not overlook the fact that “the overwhelming majority of conversations about TV shows still take place offline,” said Ed Keller, CEO of the Keller Fay Group, who More >
Local TV News Top Spark of American ConversationSeptember 19, 2013
Despite all the talk of social media, local TV apparently sparks more conversations than its competitors —and the vast majority of them actually take place in person.
Drawn from a sample of 2,011 American adults 18+, weighted to demographically reflect the 2010 U.S. Census, the study was conducted by The Keller Fay Group, a full-service marketing research and consultancy dedicated to Word-of-Mouth marketing.
“We may feel like we’re living in an over-digitized world of communication More >
New Fall TV Shows Being Tracked by Keller FaySeptember 18, 2013
The Keller Fay Group has launched a new syndicated research study measuring word of mouth on the new fall season TV shows which are premiering this month. The study is uniquely comprehensive in that it covers all forms of word of mouth, including the 90% of conversations about TV shows taking place offline. CBS is the first client to subscribe to this new syndicated study.
The “Fall TV Show TalkTrack® 2013” will be based on research among a representative sample of 1,500 consumers More >