Brad Fay is a guest on the Marketing Show with John Follis!
August 8, 2012Posted on themarketingshow.net
August 8, 2012
For the past six years, Ed Keller and Brad Fay have undertaken a unique, ongoing research study of consumer word-of-mouth conversations. The result? Contrary to popular perception, over 90% of consumer conversations take place offline. Listen as Brad Fay explains the basis for his findings and why it may require some rethinking of your marketing efforts.
Listen here
