Google/Keller Fay Research: Word of Mouth and the Internet
June 29, 2011There are 2.4 billion conversations that involve a brand per day.
There are 3.3 billion mentions of brands in a day.
That comes out to about 1.4 impressions per conversation.
We wondered, what effect do the Internet and Internet enabled devices have on these conversations?
What is the effect on Word of Mouth?
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