Jaffe Juice #162 – Face Off with author Ed KellerJune 13, 2012
Posted on Acrossthesound.net
June 13 2012 by Joseph Jaffe
I recently sat down with Ed Keller, one half of the book Face-to-Face with co-author, Brad Fay (does that make him “Face” or “Face”?) and one half of the firm, Keller-Fay. He’s also the author of “The Influentials,” which I found to be really landmark in terms of understanding influence, particularly from a word-of-mouth point of view.
Ed and the book Face-to-Face, focuses on REAL word-of-mouth in the REAL world (IRL). Considering that 90% of all conversations about brands take place “offline”, he may be onto something here…
So here’s our conversation about funnel flipping, cavemen recommendations, facebook, facebook and facebook and influence, amongst many other topics…
Be sure to forward this to any brand marketers you think would benefit from the discussion.
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