|
|
Press Releases
November 26, 2007 – Keller Fay Group and Bazaarvoice Study Finds Altruism Drives Online Reviewers
Click here to read release
November 14th, 2007 – Ed Keller WOMMA Opening Remarks
Click here to read release
November 14th, 2007 – New PQ Media Forecast: Word of Mouth Marketing Spending to Break $1 Billion in 2007
Click here to read release
May 18, 2007 – Approximately 8 Million Americans Engage in "Idol" Chatter Every Day
Click here to read release
May 14, 2007 – Word of Mouth the #1 Influence on Business Buying Decisions
Click here to read release
May 7, 2007 – Ed Keller Re-Elected President of Word of Mouth Marketing Association (WOMMA)
Click here to read release
April 13, 2007 – Brad Fay, Co-Founder Keller Fay Group, Wins ARF's Prestigious "Grand Innovation Award"
Click here to read release
March 16, 2007 – TalkTrack(TM) Survey Shows Banks Receive Twice the Word of Mouth of Other Financial Services
Click here to read release
November 30, 2006 – 15% of Consumers Account for 1.5 Billion Brand Impressions Per Day, One Third of All Word of Mouth in America
Click here to read release
November 8, 2006 – WOMMA Announces Word of Mouth Marketing Research Awards
Click here to read release
October 3, 2006 – In Word of Mouth Marketing, More is Better
Click here to read release
July 20, 2006 – New Keller Fay Study Debunks Word-of-Mouth Myths
Click here to read release
June 22, 2006 – Keller Fay's TalkTrack(TM) Reveals Word of Mouth All-Stars
Click here to read release
June 19, 2006 – WOMMA Announces Officers to Lead New Board of Directors: Ed Keller, CEO of The Keller Fay Group, Will Lead the Board as President
Click here to read release
June 8, 2006 – Keller Fay Group Hires Jon Berry as Senior Vice President
Click to launch PDF.
May 25, 2006 – Ed Keller Elected to WOMMA Board of Directors
Click to launch PDF.
May 25, 2006 – Bazaarvoice Appoints Ed Keller to Board of Directors
Jan. 19, 2006 - Keller Fay Group Launches
TalkTrack™ To Measure Daily Offline and Online Buzz
Click to
launch PDF
Articles
eMarketer.com, December 4, 2007 – Do Not Fear Customer Reviews
Click here to launch article
MarketingCharts.com, November 28, 2007, – Online Reviewers Driven Mostly by Altruism, CMOs Need Not Fear WOM
Click here to launch article
MediaPost, August 15, 2007 – WOM: Teens Speak Another Language, Face Time is Crucial
Click here to launch article
BrandWeek, August 6, 2007 – Teen Talk Is, Like, Totally Branded
Click here to launch article
incPlace, May 15, 2007 – Word gets out about word of mouth (podcast)
Click here to launch article
Time Magazine, April 12, 2007 – Word on the Street
Click here to launch article
DMS News, March 27, 2007 – Banks get more buzz than other financial services
Click here to launch article
Bank Systems & Technology, March 23, 2007 – Banks are Most Talked-about Financial Services Category Among Consumers
Click here to launch article
MediaPost, March 23, 2007 – Bank of America is 'Most Talked About'
Click here to launch article
American Banker, March 20, 2007 – Study: Banks Uncommon Subject of Conversation
Click here to launch article
Brandweek, March 19, 2007 – Letters: Word of Mouth Influencers Come from Everyday Life
Click here to launch article
Advertising Age, March 5, 2007 – Watercooler chatter alive and well, with less face time, more Facebook
Click here to launch article
Advertising Age, February 5, 2007 – Blue-ribbon tips for newspapers from...Pabst?
Click here to launch article
Briefing from American Express, Mar/Apr 2007 – Not All Customers are Equal
Click here to launch article
Advertising Age, February 5, 2007 – Blue-ribbon tips for newspapers from...Pabst?
Click here to launch article
Wireless Week, February 1, 2007 – Jack Gets His Walking Papers
Click here to launch article
Advertising Age, January 29, 2007 – Measuring Bowl ROI? Good luck: Marketers Struggle to Put Number on Internet Buzz, WOM, Overall Viewership
Click here to launch article
RCR Wireless News, January 29, 2007 – The Name Game: AT&T's Plans to Phase Out Cingular Brand Rife with Challenges
Click here to launch article
Financial Times, January 29, 2007 – iPhone presents test case for media buyers
Click here to launch article
Brandweek, January 29, 2007 – Consumer Power? Groovy, Man
Click here to launch article
Media Post Publications, January 2007 – How to Incorporate Buzz into Everyday Life
Click here to launch article
Brandweek, January 1, 2007 – Word-of-Mouth Marketing: Talk, Now Measurable, is No Longer Cheap
Click here to launch article
Retail Merchandiser, December 27, 2006 – Shoppers Say the Nicest Things
Click here to launch article
New York Times, December 25, 2006 – Online Chat is a Grapevine that Yields Precious Fruit
Click here to launch article
Chicago Tribune, December 11, 2006 – Chicago Heart of Word-of-Mouth Ads
Click here to launch article
MediaPost, December 5, 2006 – Meet the Conversation Catalysts: 1.5 Billion Impressions Daily
Click here to launch article
Advertising Age, December 4, 2006 – Word-of-mouth: The real action is offline
Click here to launch article
MediaPost, December 1, 2006 – Study: Big Brands Draw Most Word-of-Mouth
Click here to launch article
BrandWeek, November 27, 2006 – Research: This Conversation Made Possible By . . .
Click here to launch article
New York Times Magazine, November 26, 2006 –Anti-Fan Club
Click here to launch article
New York Times, November 24, 2006 –What We Talk About When We Talk about Brands
Click here to launch article
Daily Research News, October 5, 2006 –Word of Mouth: More is Better
Click here to launch article
BrandWeek, October 2, 2006 – Report: Word-of-Mouth Agents Should Hit Stores
Click here to launch article
Wall Street Journal, September 25, 2006 – How to Get Attention in a New-Media World
Click here to launch article
AdAge Digital, August 20, 2006 – Marketing Reality Check: Blogs, Pods, RSS
Click here to launch article
MediaBuyerPlanner, July 21, 2006 – Shocker: More WOM for Easy-to-Talk-About Products
Click here to launch article
Selling Power, July/August 2006 – Why Buzz Marketing is Buzzing Everywhere
Click here to launch article
Chicago Tribune, June 26, 2006 – Good or bad, Ford Generates a lot of brand discussion
Click here to launch article
Richmond Times-Dispatch, June 25, 2006 – Word of mouth says a lot about a brand
Click here to launch article
Daily Research News Online, June 23, 2006 – Top Ten Word of Mouth Brands
Click here to launch article
automotive.com, June 22, 2006 – Keller Fay's TalkTrack(TM) Reveals Word of Mouth All Stars
Click here to launch article
Washington Post, June 21, 2006 – Business Watercooler Stories
Click here to launch article
Seattle Times, June 6, 2006 – New Marketing Approaches to Cut Through the Clutter
Click here to launch article
Business Week, June 5, 2006 – Brand Babble
Click to launch PDF
Detroit Free Press, June 4, 2006 – Face-to-face is best for political messages
Click here to launch article
New York Times, June 1, 2006 – Round-the-Clock News, With a British Accent
Click here to launch article
Advertising Age, May 15, 2006 – HE'S NOT A TARGET, HE'S YOUR BEST SALES TOOL
Click to launch PDF
New Politics Institute, June 2006 – Word of Mouth Politics 2.0: Now Powered by the Internet (by Brad Fay)Click to launch PDF
Market Research News, Jan. 30, 2006 - MEASURING WHAT PEOPLE SAY
Click to
launch PDF
Advertising Age, Jan. 23, 2006 -WORD OF MOUTH GAINING RESPECT OF MARKETERS
Click
to launch article
BtoB Online, Jan. 20, 2006 - FORMER ROPER CEO KELLER LAUNCHES WORD-OF-MOUTH RESEARCH FIRM
Click to
launch PDF
Online Media Daily, Jan. 20, 2006 - 'INFLUENTIALS' AUTHOR FORMS WORD-OF-MOUTH RESEARCH COMPANY
Click
to launch article
Click Z People in the News, Jan. 20, 2006 - EXECS
AND ACCOUNTS
Click
to launch article
WOMMA's Wombat Blog, Jan. 20, 2006 - How-To: Harnessing Influentials
- 5 Tips from Keller Fay Group-s
Ed Keller
Click
to view blog
Media Buyer Planner, Jan. 19, 2006 - 'INFLUENTIALS' AUTHOR OPENS WORD-OF-MOUTH TRACKING AGENCY
Click
to launch PDF
AdAge.com, Jan. 17, 2006 -'INFLUENTIALS'
AUTHOR STARTS WORD-OF-MOUTH COMPANY
Click
to launch PDF
|
|
