When it comes to conversation, not all consumers are created equal. And nobody understands the value of influencers better than Keller Fay. We literally wrote the book on the topic, with the publication of “The Influentials,” which Ed Keller co-authored.
Influencers are everyday consumers who stand out because they have large social networks, they regularly keep up with what’s new and emerging, and they are sought out by friends, family, and neighbors for advice and recommendations. They talk about brands far more often than others, and they talk at an earlier stage about new products and new marketing campaigns. They can amplify and accelerate your message, and thereby make your marketing more efficient and more effective.
Keller Fay’s Conversation Catalyst® influencer segmentation services help you to know where you stand in the conversation dynamics of this important constituency, and what you can do to unleash the power of their advocacy. We track them regularly via our syndicated TalkTrack studies, and also conduct custom research about them on behalf of our clients.